How can you have function when your functional ingredients fall apart? In this latest episode of STATIC™, the Virun team tackles the issue of stability with Omega supplements and Probiotics. The video focuses on a review of products currently on the shelf, and how their lack of stability can hurt their look, smell, taste, and efficacy. Viewers will learn the right ways to look at the processes used to manufacture their supplements in this irreverent look at ingredient integrity.
“What do dead bacteria and dead fish have in common?” said Virun CEO and Co-founder, Philip Bromley, in an incredibly deep, Darth Vader-esque voice, thanks to Sulfur Hexaflouride. “They stink! And this is typical in supplements currently on the market.”
STATIC™ Episode 2 finds the Virun team in a nationally recognized grocery chain well known for its supplements offerings.
“If you read the fine print on many probiotics, there is a caveat that the billions of probiotics are only claimed as of the date of manufacture,” Bromley said. “This means that when the consumer takes the product, there is no guarantee that there are any probiotic bacteria left. We intend to let that proverbial cat out of the bag. It’s the same with Omega EPA DHA. If you ate salmon at a restaurant that tasted like most of the fish oil in soft gels, you would return it to the kitchen immediately.”
STATIC™ is Virun’s ongoing video series which exposes the inadequacies of the nutrition, beverage and supplement markets. The intent of the series is to educate the masses while entertaining with irreverent humor. Episode 2 and the STATIC series can be viewed at www.virun.com.
Virun aims to make probiotics stable on the shelf and during use, instead of just at the time of manufacture; which is one of the issues addressed through STATIC. This endeavor is partly made possible through Virun’s release of its new Probiferrin™ which is Virun’s patented and patents-pending technology that conjugates probiotics to Lactoferrin. Probiferrin™ is natural, shelf stable without refrigeration, and is available in powder and liquid emulsions containing probiotics of 1 to 50 billion CFU per gram. Probiferrin™ can be added to shots, beverages, multi-serving emulsions or smoothies, and can be further processed into capsules, tablets or chewables. Probiferrin™ allows for a significant increase in the survivability of probiotics at extreme temperatures and also assists with bypassing stomach degradation and targeting the gut mucosa. Probiferrin™ comes in a variety of flavors. Meet Virun and find out more about Probiferrin™ at Ingredient Market Place in Orlando, Florida on April 18-20th, booth number: H28. Manufacturers interested in learning more can also contact Virun at firstname.lastname@example.org.