Plant-based trends, clean-label expectations, and lifestyle users are redefining the Sports Nutrition space—brands must adapt to changing demands to stay relevant and appeal to this new consumer.
Who is the modern Sports Nutrition user?
Sports Nutrition is no longer reserved for elite male athletes. It is moving beyond the shelves of specialty stores. Successful Sports Nutrition products now must appeal to large target audiences—from hard core athletes to weekend warriors to those seeking an active lifestyle. Claims should be targeted towards a larger market segment, including women and lifestyle users.
What are they looking for?
It’s about more than muscle. It’s about nutrition with purpose, staying active and taking care of our bodies and minds.
The new face of Sports Nutrition wants innovative products that meet their demands of convenience, personalization, plant-based ingredients and clean-label transparency.
FutureCeuticals’ complete line of plant-based functional ingredients, FC Active™, meets the needs of today’s active consumer and sports nutrition enthusiast. They have developed claims-based sports nutrition ingredients through an innovative approach to research and development.
Whether you are looking for a product designed to boost energy, improve performance, increase neuroproteins, gain strength, increase power, or help pre- or post-workout, FutureCeuticals’ unique expertise is your advantage.
They can work with you to create unique blends with specific claims for reaching nutrition, fitness, and lifestyle goals.
- Performance supplements
- Energy drinks and shots
- Protein drinks
- Functional snacks and bars
- Meal replacements
- Ready-to-Mix / Ready-to-Drink beverages
- Gels, gummies and chews
- Effervescent tablets
- Capsules and tablets
FC Active™—take your sports nutrition products to the next level!