Gatorade is introducing Gatorlyte, a new three-SKU line of rapid hydration sports drinks that is now available at convenience stores nationwide.

Like some of the brand’s previous iterations, Gatorlyte seeks to focus on a specific need state within the sports drink occasion: in this case, rapid rehydration. Each flavor — Cherry Lime, Orange and Strawberry Kiwi — contains a blend of five electrolytes: sodium, potassium, magnesium, calcium and chloride, plus sugar (12 grams per 20 oz. bottle). The line contains no artificial flavors or sweeteners, and has 8 grams of carbohydrates and 30 calories per 12 oz. serving.

Gatorlyte will be sold in individual 20 oz. bottles initially at convenience retailers for a suggested retail price of $2.99 per unit. The launch will be supported by a digital-focused awareness campaign. A powdered version is also in the pipeline, according to the company.

The use of electrolyte solutions to treat severe dehydration has been a staple of international medicine for decades, but in recent years the concept has migrated into a new generation of powdered beverages — Liquid I.V., Hydrant, the recently acquired nuun — and RTDs, such as Hoist. Rising interest in the space has helped legacy brands like Electrolit and Pedialyte reposition themselves as versatile, science-backed beverages for both adults and kids.

While the core Gatorade line delivers electrolytes as well, it contains more carbohydrates (36 grams per 20 oz. bottle) and sugar than Gatorlyte; rather than “fueling” for performance, the latter product is designed to fit with occasions like shorter duration exercise or with individuals who sweat heavily, according to Gatorade’s Head of Brand Strategy, Carolyn Braff.

“It’s really important for us to make sure we have a wide menu of options for athletes to choose from,” she said. “Adding this, we feel like we are living up to our promise to meet the needs of all athletes.”

The launch of Gatorlyte represents another attempt by the sports drink category leader to expand its base through function-forward innovations. The brand’s various lines have seen mixed performances over the past year, with growth for Gatorade Perform (dollar sales up 40% through April 27, according to IRI) and Bolt24 (+164/7%) countered by declines for Gatorade Perform (down over 10%, while still topping the category with around 20% dollar share).

Dollar sales for the total sports drink category rose 10% to around $7.9 billion across MULO and c-stores through April 27, according to IRI.

Correction: A previous version of this story indicated that Gatorlyte would not be released until this summer. The story has been updated.