In this week’s new products roundup, Coca-Cola teams up with a Grammy-award winning artist to unveil the newest addition to its Creations collection, Pepsi and XTEND take flavor inspiration from nostalgia candies and TikTok star Chris Olsen enters the CPG world with the debut of his coffee brand.

Pepsi

Pepsi is celebrating spring early with the relaunch of its limited edition Peeps-flavored soda. The marshmallow treat-inspired flavor debuted in spring 2021 as an LTO only given away to a few thousand consumers through a contest. This time around, Pepsi x Peeps will be available at retailers nationwide in 7.5 oz. cans and 20 oz. bottles. For more information, visit pepsi.com.

Heywell

Adaptogenic sparkling water maker Heywell unveiled a new flavor, Energy + Uplift Orange Mango. Each 12 oz. can packs 75 mg of caffeine from green coffee beans and features ashwagandha and ginseng for mood support. Heywell Energy + Uplift Orange Mango is available online and on Amazon for $45 per 12-pack. The new offering can also be found at Foxtrot Market and Central Market for a suggested retail price of $3.49-$3.99 per can. For more information, visit ivingheywell.com.

Reign

Monster’s performance energy drink brand Reign announced the launch of a new line extension, Storm. Available in four flavors – Kiwi Blend, Harvest Grape, Valencia Orange and Peach Nectarine – the sugar-free functional beverages are slated to roll out in slim 12 oz. cans later this year. Storm marks the third product in the Reign portfolio, joining Reign Total Body Fuel and Reign Inferno. For more information, visit reignbodyfuel.com/en-us.

XTEND x Airheads

XTEND teamed up with Airheads to create its newest product innovation, encouraging consumers to “hydrate for the fun of it.” Available in three varieties – Cherry Airheads, Blue Razz Airheads and White Mystery Airheads – the dietary supplement contains 7 grams of BCAAs and hydrating electrolytes including sodium citrate, sodium chloride and potassium chloride. For more information, visit cellucor.com/pages/xtend.

OLIPOP

OLIPOP expanded its lineup of prebiotic sodas with the addition of a new Lemon Lime flavor. According to the brand, the new offering tastes like “sweet key lime pie with a squeeze of lemon” and contains just 4 grams of sugar per 12 oz. can. OLIPOP Lemon Lime will soon be available online and at retailers nationwide such as Target, Wegmans and Whole Foods for $35.99 per 12-pack. For more information, visit drinkolipop.com.

Natalie’s

In conjunction with Valentine’s Day, Natalie’s Orchid Island Juice Company announced the launch of its newest LTO, Pineberry Limeade. The new offering, available for just 45 days, kicks off the brand’s new series of limited-batch juices. Consumers can purchase a bundle containing two bottles of Pineberry Lemonade and two bottles of Strawberry Lemonade online for $45.99. For more information, visit shop.orchidislandjuice.com.

Flight Fuel

TikTok star Chris Olsen has entered the CPG world with the release of his new sustainable coffee brand, Flight Fuel. Inspired by Olsen’s “Flying for Coffee” series where he hand delivers coffee to the likes of Kamala Harris, Ashley Tisdale and Megan Trainor, each Flight Fuel product is named after one of the world’s major airports. At launch, the line includes LAX Vanilla and JFK Caramel coffee concentrates, which contain 94.5 mg of caffeine per serving. Both concentrates are available online for $20 per 8 oz. bottle. For more information, visit flightfuelcoffee.com.

BIOLYTE

Hydration drink maker BIOLYTE added a new Punch flavor to its permanent portfolio. The new flavor packs a “punch” of fruity flavors including notes of cherry, pineapple, orange and lemon. Each 16 oz. bottle contains 6.5 times the amount of electorates and one-third of the amount of sugar as other leading sports drinks, the brand claims. BIOLYTE Punch is available online for $39.99 per 12-pack. For more information, visit drinkbiolyte.com.

Chamberlain Coffee

Chamberlain Coffee, the brainchild of YouTube sensation Emma Chamberlain, expanded its lineup of tea products with the addition of Green Tea and Citrus Chamomile Tea. The former features tasting notes of bright citrus and has approximately 4% caffeine per cup. The latter, a caffeine-free offering, features tasting notes of rosehip, chamomile, lemon and orange peel. Both products are now available online for $12 per box of 20 tea bags. For more information, visit chamberlaincoffee.com.

Special Leaf

Five years after launch, Texas-based tea company Special Leaf released a new look and revamped formula for its RTD olive leaf iced teas. The brand’s four flavors – Original, Pomegranate Blueberry, Tangerine Ginger and Hibiscus Blueberry – are now available in slim 12 oz. cans and a lightly sparkling formula. All four flavors are crafted from a base of olive leaf, carbonated water and monk fruit. Special Leaf iced teas are available online for $20 per 6-pack. For more information, visit specialleaf.com.

Le Jolie Medi Spa

Le Jolie Medi Spa splashed into the CPG beverage world with the launch of its CBD-infused beauty waters, Pick Me Up Potions. Available in three flavors – Mango Turmeric, Dragon Fruit Rose and Watermelon Cucumber – each 16 oz. bottle contains 25 mg of CBD and 100% of the daily value of Vitamin C. Le Jolie Medi Spa Pick Me Up Potions are available online for $59.99 each. For more information, visit pickmeuppotions.com.

Tilden

Non-alcoholic beverage brand Tilden made its first foray into the RTD non-alcoholic cocktail set with Lacewing and Tandem. The former features cucumber, basil, and lychee with a szechuan pepper finish while the latter features American oak, lapsang and tart cherry with a ginger and cayenne finish. Lacewing and Tandem are both available online for $29 per 750ml bottle. For more information, visit drinktilden.com.

Coca-Cola

Coca-Cola has teamed up with Grammy-award winning artist Rosalia to launch its self-proclaimed “edgiest” Coca-Cola Creations product yet, Move. The “transformation”-flavored beverage trades out the brand’s iconic red can for pink and black packaging and is slated to hit store shelves across the U.S., and Canada and 20 other markets later this month. The new drink will be available in regular and zero-sugar varieties. For more information, visit coca-colacompany.com.