Boston Beer’s vodka-based hard tea brand Sun Cruiser “firmly established itself” in 2025, its first year with national distribution after a test launch in 2024, and recorded more than 300% YoY growth,

Sun Cruiser is now the fifth-largest ready-to-drink (RTD) brand, Boston Beer founder and CEO Jim Koch shared during Tuesday’s earnings call with investors and analysts. In the last 12 weeks, the offering was the fourth-largest canned RTD by volume in NIQ-tracked channels, behind Gallo’s HIgh Noon Sun Sips, Anheuser-Busch InBev’s (A-B) Cutwater Spirits and Stateside Brands’ Surfside, according to data shared by Bernstein.