Sazerac-owned BuzzBallz is leading the way in the ready-to-drink (RTD) segment.

BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period (L52W) ending April 19. The brand gained 3.24 share points in the period, holding 20.78% of premixed cocktail dollar sales.