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Max NRG is a distibutor of HYPE Energy Drink. They also specialize in marketing strategies, promotions and nutritional seminars.

Company News

The Switch Unveils “Punch” for the Holiday Season

Company Introduces 11th Carbonated 100 Percent Fruit Juice Flavor

Filling the party punch bowl just got easier and healthier. The Switch Beverage Company today announced the release of its 11th flavor for its one-of-a-kind, carbonated 100-percent fruit juice, The Switch.

Tropical Punch will appear on store shelves just in time for the holiday season. Simply add ice.

“This is one ‘punch’ both parents and kids …


Richmond, VA (March 30, 2004) –

The Switch Beverage Company, which offers a line of 100% Juice that is 100% Carbonated and is one of America’s fastest growing beverage companies, announced today that it has entered into a distribution agreement with one of the nation’s largest independent bottlers, 7UP Bottling Company.

Under the terms of the Agreement, 7UP Bottling Company will distribute The Switch in …


Richmond, Virginia–The Switch Beverage Company, makers of the only blended juice that is 100% juice and 100% carbonated finds an opportunity in South Florida with Lucky Distributors, Inc.

Lucky Distributors, a South Florida based beverage distribution company opened their doors in May 2003 with their first product line, Rox Energy Drink. Lucky Distributors is owned by, Jason McCobb and Bob Bridgham, both former employees of …

The Switch Rides The Wave of Childhood Obesity Prevention Legislation

Richmond, VA (October 14, 2003) –

With the sweep of a pen, outgoing California Governor Gray Davis signed into law California’s SB677 legislation that sets nutrition standards for all beverages sold on elementary, middle and junior high school campuses in the state of California. The law limits the sale of beverages in schools to milk, water, 100% fruit juices or fruit based drinks with no …

The Switch Beverage Company Expands Reach to National Health Food Channel and Direct Store Channels in Core Markets

Richmond, VA (April 22, 2003) – The Switch Beverage Company, makers of a 100 percent juice that is 100 percent carbonated, today announced that it has national reach in the natural food channel and expanded reach to direct store channels in core markets thanks to significant broker and distributor deals.

The Switch has successfully aligned with seven natural food channel brokers that provide the company’s …

Moms and Teens Say Soda and School Fuel Junk Food Habit Model Schools Offer Healthy Alternatives that Students Like

Richmond, VA – Moms and their teens agree that teens are drinking the majority of their junk food, but they are at odds when it comes to exactly how much soda teens are consuming.

Eighty-six percent of teens and 67 percent of their moms said that soda was the junk food teens consumed the most, according to a recent telephone poll by The Switch Beverage …

The Switch Emerges as Fastest Growing Single Serve Beverage In Health Food Stores

Richmond, VA – In a category long dominated by industry giants Coke (Coke, Minute Maid, Sprite, Dasani), Pepsi (Pepsi, Tropicana, Mt. Dew, Slice, Gatorade, SoBe, Sierra Mist), and Cadburry Schweppes (Snapple, Mistic, Stewarts, Yoo-Hoo, Orangina) a new healthy, alternative beverage category has emerged and rapidly is moving off the shelves of stores nationwide.

According to SPINSscan, the health food channel’s premier source for sales data, …