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Company News

BACARDÍ Introduces Grapefruit and Raspberry Flavored Rums

BACARDÍ Grapefruit is a white rum infused with pink grapefruit flavors to create a sour and semi-sweet fresh taste, while BACARDÍ Raspberry is infused with citrus raspberry flavors to create a taste mixture of sweet and tart.

Distribution Roundup: Premium Water Brands Pick Up the Pace

April was packed with distribution news from entrepreneurial beverage companies spanning a range of categories. Premium water brands made significant traction this month, adding new placement at natural, conventional grocery and convenience store retailers.

Expo West 2016 Video: An Interview with WTRMLN WTR Founder Jody Levy

Having raised millions in new capital, WTRMLN WTR is pressing forward with brand-building and marketing initiatives as well as a new sourcing partnership to support growing distribution of the cold-pressed, high pressure processed juice.

Chobani Announces Development of Ready-to-Drink Yogurt Beverage

Described as a yogurt beverage “made with only natural ingredients including real fruit and probiotics,” Drink Chobani will join the drinkable yogurt category where brands like Lifeway Kefir, B’More Organic, Wallaby Yogurt Company and Karoun Dairies’ Blue Isle reside.

Reed’s, Inc. Expands Distribution Into the Caribbean with DP Distribution

With over 75 years of experience, DP has developed relationships with the world’s premier brands including Coca-Cola, Campbell’s, Dr. Pepper Snapple Group and P&G, providing direct-to-store distribution throughout Puerto Rico, the Caribbean, Central and South America.

BACARDI Gran Reserva Stirs It Up With Chef Ari Taymor

The Los Angeles-based chef adapted his culinary skills to the mixology world and created custom cocktails using BACARDÍ Gran Reserva rums to be served as the official cocktails of the James Beard Foundation Taste America, where the rums currently serve as a participating sponsor for the second consecutive year.

Bacardi Launches Tangerine Variety to Mark 20th Anniversary of Flavored Rum Line

"This anniversary year is a big deal for BACARDÍ flavored rums and we always continue to expand the portfolio with innovative flavors to meet our consumer's needs for rich taste experiences," said Shane M. Graber, Vice President and Brand Managing Director BACARDÍ rum North America.

Tales of the Cocktail Announces Spirited Awards Winners

“2014 was an exceptionally fertile year for drink books and drink writing in general, with extremely difficult choices to make in each of the four writing categories,” said David Wondrich Writing Committee Chairman. “As far as the judges are concerned, each of the finalists is a true winner and would have dominated the field in an average year. It was humbling to have to choose among them.”

Perrier Announces “Best Trip Ever” Sweepstakes

At the culmination of Best Trip Ever at the end of August, one grand prize winner will be selected to receive a travel voucher to make their dream trip a reality.
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