CVS takes Dry Soda and Drink Maple nationwide following better-for-you pilot program in select stores last year, Verday Chlorophyl Water expands into Whole Foods South Pacific region, AQUAhydrate expands presence in Arizona.
Achieving full availability in all 4,600 Rite Aid locations nationwide represents a significant step forward in AQUAhydrate’s efforts to penetrate into drug stores. The water will be available on ambient shelves in all Rite Aid stores and in coolers at 900 locations.
As for the implications for AQUAhydrate’s existing distributor network, Kravitz said he expects the partnership with Europa to significantly accelerate the brand’s penetration of untapped outlets that land outside the core capabilities of the company’s current distribution partners.
Dareus will bring his sports expertise and business acumen to the Southern California-based performance water company, which partners with a number of professional athletes and has seen strong sales and distribution growth throughout 2015.
At the 2015 NACS show, BevNET sat down with Aquahydrate CEO Hal Kravitz for a video interview that covered several topics, including the company’s celebrity owners, Aquahydrate’s positioning as a “performance lifestyle brand,” and the non-traditional marketing approach of the alkaline water line.
Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven't done the same.