In a video interview recorded at the NACS 2017 show in Chicago, the Vultaggio brothers Wesley, who also serves as the company’s chief creative officer, and Spencer, AriZona’s chief marketing officer, joined BevNET assistant editor Martin Caballero to discuss how the brand’s identity is evolving towards new categories, use occasions and consumer types. The brothers spoke about AriZona’s pivot towards premium beverage offerings, including its premium Good Brew iced tea line and the brand’s new sparkling mineral water.
The new line, AriZona Sparkling, is set to launch in metro-New York with a nationwide launch in select stores slated for later in the summer. AriZona describes the line as a “sophisticated take on bubbles” that includes five flavors; Strawberry, Pineapple Coconut, Orange Grapefruit, Lemon Lime, and Black Raspberry.
Today AriZona Beverages announced the launch of a new line of energy drinks, infusing four of the brand’s existing flavors - Arnold Palmer, Watermelon, Fruit Punch and Mucho Mango - with 120 mg of natural caffeine via a blend of guarana, green and white tea and green coffee extract.
Skinnygirl™ Sorbet will be available in the most popular of the Skinnygirl™ Sparklers flavors, Strawberry Lemonade. At only 20 calories and 5.5 grams of sugar per serving the sorbet is fat free and vegan friendly.