Address
150 Neil Ct.
Princeton, NJ 8540
Phone
(877) 425-2197
Web Site
http://www.drinkbai.com
Last Updated
9/1/2011
   

Categories

Beverage Companies: USA , Beverage Companies: USA

Brands

Bai Bubbles

Capabilities

None Specified

Company News

Lain Hancock Named New Bai CEO

Parent company Dr Pepper Snapple Group (DPS) did not cite a reason or provide any further details regarding Ben Weiss’s departure from the brand he founded in 2009, but included a brief statement from the former CEO in a press release.

Ben Weiss Departs as Bai CEO

BevNET has learned that Bai Brands founder and CEO Ben Weiss has left the company. Although sources close to the company confirmed to BevNET that Weiss has departed, it’s unclear at this time whether he was dismissed by Dr Pepper Snapple Group (DPSG), which acquired Bai in February, or if he resigned.

Press Clips: Bai Creative Moves In-House, Fake RC Cola Tweet Goes Viral

Bai CMO Michael Simon discusses the company's decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes viral; Nutrition Policy Institute members call for energy drink caffeine caps; Nostalgia helps drive a Clearly Canadian revival; USA Today reports on the rise of craft soda

Wells Fargo: Bai Outlook Optimistic Despite Lowered Expectations

Investors have sought more details about DPSG's revised growth plan for Bai and on whether its management team can deliver on high expectations. On Tuesday, a report from Wells Fargo Securities offered a clearer analysis of the acquisition, the guidance revision, and the future of Bai, presenting optimism along with some explanations

Dr Pepper Snapple Group: Bai Marks ‘An Important Shift’ for Portfolio

Bai, which DPSG acquired for $1.7 billion in November, saw 80 percent volume growth over the quarter. While the company is optimistic for Bai’s flagship brand to grow, current predictions point to Bai Bubbles, Supertea, and Black having the greatest potential, particularly as the sparkling water category sees double-digit growth, according to DPSG CEO Larry Young.

CB Insights: Investors Still Drooling Over Disruptive Brands

Zoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and forward-thinking innovations in the food and beverage industries.

POM Sues Bai Over “Super Tea” Trademark

A cursory search of U.S. trademark registration records indicates that both companies may indeed have reasonable arguments to present with regard to their ownership of the term.

Dr Pepper Snapple Group to Acquire Bai for $1.7 Billion

In an investor call held this morning, DPS president and CEO Larry Young said that the company is “excited to see this team continue the breakthrough and disruptive innovation providing consumers with great-tasting and low-calorie beverages” and hailed the acquisition of Bai as one that “makes a tremendous amount of sense for us.”

DPSG Sees Rising Profits in Q3 Earnings Report; Is Bai Deal Near?

Dr Pepper Snapple Group (DPSG) reported Q3 revenues of $1.68 billion in its quarterly financial results summary released Thursday morning, topping analysts’ projections with a 3.1 percent increase from the same period last year.

Justin Timberlake Invests In Bai

Speaking with BevNET at the NACS 2016 show in Atlanta, Alana Radmin, vice president of communications for Bai, said the partnership came together after Timberlake met founder Ben Weiss through another investor in the company.

Reuters: Bai Exploring Potential $2 Billion Sale

The story, which cites unnamed sources familiar with the situation, states that Bai has hired JP Morgan Chase & Co. to conduct an auction and contact potential buyers.

Press Clips: PepsiCo’s Stubborn on Soda; BevCos Dot Inc. 5000

Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for global foodservice at PepsiCo said that the company views craft beverages as an important part of the company’s future, telling Fortune that “Craft is not a fad. It is here to stay.”
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