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Beverage Companies: USA , Beverage Companies: USA


Fresh Ginger Ginger Ale by Bruce Cost


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Company News

Bruce Cost and His Ginger Ale Look to Separate Futures

A rocky divorce last summer saw Cost sue the company he founded to prevent the use of his name on zero sugar products, but today the dust, along with the lawsuit, has settled and both parties are looking to the future with ventures new and old.

Bruce Cost Ginger Ale Introduces Passion Fruit with Yellow Ginger (Tumeric)

NEW YORK, March 2012 — Bruce Cost Ginger Ale adds Passion Fruit to its line of unfiltered ginger ales. This new flavor blends the tropical tang of fresh passion fruit with Bruce Cost Original Ginger Ale. A touch of turmeric, called “yellow ginger” by the Chinese and prized for its medicinal properties, brightens the yellow of this drink. Bruce Cost Ginger Ale Passion Fruit is …