Address
630 Clinton Pl
Beverly Hills, CA 90210
Phone
(310) 424-5077
Web Site
http://www.drinkbodyarmor.com
Last Updated
9/1/2011
   

Categories

Beverage Companies: USA , Beverage Companies: USA

Capabilities

None Specified

Company News

Taste Radio Ep. 81: How a Tech Perspective Helped Hint’s Kara Goldin Build a $100 Million Brand; An Iconic Interview with Billy Bosch

In this week’s episode of Taste Radio, we spoke with Hint Water founder/CEO Kara Goldin about how her experiences in tech helped shape the business strategy for the brand, which is nearing $100M in annual sales. We also speak with Billy Bosch, the co-founder/CEO of Iconic, who offered insight into lessons learned and key takeaways from his journey as an entrepreneur. And in the latest edition of Elevator Talk, we chat it up with Mikaela Ray, the Owner/CEO, of Mikaela's. This episode is presented by Sovereign Flavors.

NACS 2017 Video: Kobe Bryant, Michael Fedele Discuss BodyArmor’s Marketing Moves

BodyArmor brought out the big guns at NACS 2017 as investor Kobe Bryant and co-founder/chairman Mike Repole took center stage at the company’s booth on day one of the event, held last week at McCormick Place in Chicago. In an interview recorded at the booth, Bryant discussed his dual roles as an endorser and advisor in the company and how each have evolved since his initial investment in BodyArmor in 2014.

NACS 2017: Coffee, Energy Drinks Highlighted in New Products

Though convenience store traffic has dipped in 2017, you couldn’t tell from looking around the packed floor at this year’s National Association of Convenience Stores (NACS) show last week in Chicago. Exhibitors from across the spectrum of food and beverage took over two halls of the McCormick Place for three days, showcasing a range of new products and innovations that will be rolling out to c-store coolers over the next year.

BODYARMOR Steps Into the Ring to Hydrate Mayweather vs. McGregor

BODYARMOR sports drink today announced it will be the official hydration beverage of Mayweather vs. McGregor, the four-fight SHOWTIME PPV event, taking place Saturday, Aug. 26 at T-Mobile Arena in Las Vegas.

Innovation Fueling 15 Most Well-Funded Startups

A list compiled by market research firm CB Insights of the 15 most well-funded venture capital-backed food and beverage startups reveals the increasing value placed on brands that are offering healthier choices and disrupting established categories like meat and dairy and innovating with plant-based offerings.

BodyArmor to Debut First TV Commercial During NBA Playoffs

BodyArmor will debut its first TV spot Wednesday night with a 30-second commercial designed by retired L.A. Lakers superstar Kobe Bryant. The commercial, which will air on TNT during the NBA playoffs, kicks off a multimillion dollar ad campaign that is set to be the sports drink brand’s largest to date.

Big Geyser Signs Exclusive 10-Year Deal With Muscle Milk, COO Reda Talks Brand Portfolio

In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.

Gatorade Tries Better-For-You Once More, This Time With An Organic Line

Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.

Dr Pepper Snapple Acquires Additional Stake in BodyArmor

Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes approximately seven months after DPSG acquired an 11.7 percent stake in BodyArmor for $20 million. DPSG now owns 15.5 percent of the brand.
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