At first, suppliers weren’t sure what to make of the deal, with numerous food and beverage companies reserving their comments. Now, after more than a week’s reflection, many have told BevNET and sister site Project NOSH they are excited about the potential sales opportunities the partnership could provide, expressing enthusiasm for how it will maintain or even enhance Whole Foods’ reputation as a launching pad for small brands.
Espresso, Chicory and Mexican cold-brew coffee flavors will join Chameleon’s existing line of 10 oz. ready-to-drink products and will begin appearing on shelves in nine regions of Whole Foods Market in early March.
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