Often described as less acidic and smoother to the palate than traditionally brewed coffee, cold brew has become a top area for experimentation; high-profile coffee producers like Stumptown and, most recently, Chameleon have introduced sparkling varieties with citrus and ginger flavors.
Natural product brands and manufacturers of all sizes and types came from across the country to Baltimore, Md., last week for Natural Products Expo East 2017. From subtle product updates to category-disrupting innovations, this year’s expo, held Sept. 13-16 at the Baltimore Convention Center, gave attendees a chance to see and experience the latest developments in beverage firsthand
At first, suppliers weren’t sure what to make of the deal, with numerous food and beverage companies reserving their comments. Now, after more than a week’s reflection, many have told BevNET and sister site Project NOSH they are excited about the potential sales opportunities the partnership could provide, expressing enthusiasm for how it will maintain or even enhance Whole Foods’ reputation as a launching pad for small brands.
Espresso, Chicory and Mexican cold-brew coffee flavors will join Chameleon’s existing line of 10 oz. ready-to-drink products and will begin appearing on shelves in nine regions of Whole Foods Market in early March.
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