1 Campbell Place
Box 41E
Camden, NJ 08103
(856) 342-6473
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Beverage Companies: USA , Beverage Companies: USA


Invigor8 Energy Drink (Discontinued)
V8 Fusion
V8 +Energy
V8 Veggie Blends
V8 Bloody Mary Mix
V8 Protein
V8 Infused Water


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Company News

Campbell Seeks to Reinvigorate Bolthouse After Sluggish Quarter

The Campbell Soup Co. is struggling to rebound after it reported Friday that quarterly sales had declined across its beverage portfolio. The company is particularly focused on reinvigorating sales of its Bolthouse Farms Protein PLUS line following a tumultuous recall last June.

Pressing Forward, Juicero Taps Dunn as New CEO

Dunn, most recently the president of Campbell Soup’s Campbell Fresh (C-Fresh) division, takes the reins from Juicero founder Doug Evans, who will retain his role as chairman of the company.

Campbell’s VP of Beverage Discusses New V8 Infused Water, Brand Evolution

Explaining the rationale for the development of V8 Infused Water, Kelli McCusker, the Vice President of Beverage at Campbell Soup Company, said that “people are looking for water that is simple and flavorful and not just straight water, but not confusing either.”

V8 Adds Four New Vegetable Blends

The new varieties Healthy Greens, Purple Power, Golden Goodness, and Carrot Mango have no added sugar or artificial ingredients, are 60 calories or less and available nationwide in January.

Campbell Soup Company Introduces V8 V-Fusion Refreshers

CAMDEN, N.J.–(BUSINESS WIRE)–With the introduction of V8 V-Fusion® Refreshers, Campbell Soup Company equips moms with a great tasting juice drink the entire family will enjoy – and one that she can feel good about. 

V8 V-Fusion Refreshers are a light and crisp juice drink with a 20 – 25% blend of fruit and vegetable juices that come in four delicious – …

Campbell Soup Company and SodaStream to Offer V8 Splash and V8 V-Fusion Through Home Beverage Carbonation System

CAMDEN, N.J. & AIRPORT CITY, Israel–(BUSINESS WIRE)— Campbell Soup Company (NYSE:CPB) and SodaStream International, Ltd. (NASDAQ:SODA) today announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system.

SodaStream is the leading manufacturer and distributer of home beverage carbonation systems, which transform tap water into sparkling water and soda. The system includes a soda …

Campbell Soup Introduces V8 V-Fusion Juice Boxes

CAMDEN, N.J.–(BUSINESS WIRE)–With the introduction of V8 V-Fusion® juice drink boxes, Campbell Soup Company (NYSE:CPB) equips moms with another way to help their kids enjoy their vegetables. Available in three delicious flavors – Apple, Berry and Fruit Punch – these convenient, single-serve juice boxes are designed to deliver the fruity and refreshing taste kids love and the nutritional value moms can …

Campbell’s Soup Debuts Two New V8 Juice Varieties

V8 100% Vegetable Juice Adds Hint of Lime and Hint of Black Pepper Varieties

CAMDEN, N.J.–(BUSINESS WIRE)–Campbell Soup Company (NYSE:CPB) is expanding its line of V8®100% vegetable juices with the addition of two new varieties: V8 100% vegetable juice Hint of Lime and V8 100% vegetable juice Hint of Black Pepper. The first new flavors added since 2003, these new

Campbell Completes Acquisition of Bolthouse Farms

CAMDEN, N.J.–(BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) today announced it has completed the acquisition of Bolthouse Farms from a fund managed by Madison Dearborn Partners, LLC, a private equity firm, for $1.55 billion in cash. Campbell funded the acquisition through a combination of short- and long-term borrowings.

Headquartered in Bakersfield, Calif., Bolthouse is a vertically integrated food and beverage company focused on …

Campbell Launches V8 V-Fusion Sparkling Drinks

Melding consumer demand for healthier beverage options and a rising tide for sparkling juice drinks, Campbell Soup has introduced new carbonated varieties for its V8 V-Fusion line. V8 V-Fusion Sparkling drinks contain one 50 calorie serving of fruits and vegetables with no added sugar, artificial colors, flavors or preservatives.
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