Address
Atlanta, GA
Phone
800-438-2653
Web Site
http://www.fullthrottleenergy.com
Last Updated
8/31/2011

Categories

Beverage Companies: USA , Beverage Companies: USA

Brands

Full Throttle Energy Drink

Capabilities

None Specified

Company News

The Aya-Cola Moves to Booze

Sergio Zyman, the former chief marketing officer of The Coca-Cola Company and the chairman and founder of Zyman Marketing Group, was appointed to Castle’s board of directors, it was announced Thursday in a release.

The Coca-Cola Company Commits $2 Billion to Support Orange Groves in Florida

AUBURNDALE, Fla. — The future of Florida orange juice is looking brighter today. Coca-Cola is supporting the state’s largest citrus planting in 25 years with a commitment to purchase approximately $2 billion of oranges produced by the new groves. Partnering with Cutrale Citrus Juices and Peace River Citrus Products, Coca-Cola’s investment will enable the growers to plant 25,000 acres of orange trees.

Through this collaboration …

Philanthropic Coca-Cola Veteran to Retire

ATLANTA — The Coca-Cola Company today announced Senior Vice President of Global Community Connections and Chair of The Coca-Cola Foundation, Ingrid Saunders Jones, will retire after 30 years of distinguished service with the Company, effective June 1.

A well-respected global leader, Jones joined The Coca-Cola Company in 1982 and has held roles of increasing responsibility around the Company’s corporate giving and community outreach. She has …

Coca-Cola Encourages Second Screen Interaction With Super Bowl Ad

Out with the polar bears, in with the showgirls. On Tuesday, Coca-Cola launched an interactive campaign centered around its Super Bowl ad, which displays cowboys, badlanders (a biker gang), and a bus full of showgirls in the middle of the desert.

Coca-Cola Addresses Obesity In New TV Spot

In response to growing concerns about rising rates of obesity in the U.S., the Coca-Cola Co., Inc. has produced a two-minute video advertisement, that “encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages,” according to a statement released today by the company.

Coke, Pepsi, ABA Join Forces to Fight NYC Anti-Soft Drink Ads

Beverage industry’s top soda manufacturers are having a Howard Beale moment. Tired and frustrated by New York City’s longstanding ad campaign linking soft drinks to obesity, Coca-Cola and PepsiCo are mad as hell, and they’re not going to take it anymore! Now, Coke and Pepsi are working with the ABA to roll out a new ad campaign in NYC that touts new lower-calorie beverages and smaller package sizes to show that industry is doing its part in the fight against obesity.

Full Throttle Energy Drink announces launch of new Full Throttle Hydration

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ATLANTA, July 2, 2008 – Once again,
Full Throttle is inviting guys to “Go Full Throttle or Go Home” – this time with the launch of Full Throttle Hydration, a
new, noncarbonated energy drink packed with electrolytes and charged with Full Throttle’s special energy/vitamin blend. As the brand’s first non-carbonated energy drink, Full
Throttle Hydration provides thirst-quenching taste and maximum drinkability. Its
tropical mix flavor

COCA-COLA LAUNCHES SUGAR FREE FULL THROTTLE®

ATLANTA, GA — On the heels of the successful launch of Full Throttle® energy drink in late 2004, Coca-Cola North America is gearing up to expand its growth in the energy drink category with the introduction of Sugar Free Full Throttle®.

Sugar Free Full Throttle will hit shelves nationwide in mid-August, primarily at local convenience stores, with additional availability in other retail locations. Sold in …