Coca-Cola offers $1 million for new artificial sweetener innovations; Soda tax thwacks Chicago's suburbs; Will Smith plugs JUST Water on James Corden's "Carpool Karaoke"; NPR takes a look at the rise of seltzer; Bai seeks a more mature brand image.
The Coca-Cola Company today announced that Liberty Coca-Cola Beverages LLC, a new joint venture between veteran Coca-Cola Refreshments executives Paul Mulligan and Fran McGorry, has signed a letter of intent for bottling and distribution operations in metro New York and Philadelphia, as well as most of New Jersey and a small portion of Connecticut.
The Coca-Cola Company’s goal of a “leaner, more agile operating model” will include cutting 1,200 corporate jobs across the company, incoming CEO James Quincey reported Tuesday during the beverage giant’s Q1 report to investors.
Hot summer weather is almost here, and with it comes the need for ice-cold refreshment. Back by popular demand, Coca-Cola is reintroducing its wildly successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola.
Energy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage analysis for the four-week period ending on March 25.
A longtime veteran of the food and beverage industry, Sarah Bird takes the reins from Bhakti founder Brook Eddy, who now serves as chairwoman of the company’s board of directors. Eddy remains “involved in the vision, innovation and culture” of Bhakti, according to the company.
Sergio Zyman, the former chief marketing officer of The Coca-Cola Company and the chairman and founder of Zyman Marketing Group, was appointed to Castle’s board of directors, it was announced Thursday in a release.
AUBURNDALE, Fla. — The future of Florida orange juice is looking brighter today. Coca-Cola is supporting the state’s largest citrus planting in 25 years with a commitment to purchase approximately $2 billion of oranges produced by the new groves. Partnering with Cutrale Citrus Juices and Peace River Citrus Products, Coca-Cola’s investment will enable the growers to plant 25,000 acres of orange trees.
ATLANTA — The Coca-Cola Company today announced Senior Vice President of Global Community Connections and Chair of The Coca-Cola Foundation, Ingrid Saunders Jones, will retire after 30 years of distinguished service with the Company, effective June 1.
A well-respected global leader, Jones joined The Coca-Cola Company in 1982 and has held roles of increasing responsibility around the Company’s corporate giving and community outreach. She has …
Out with the polar bears, in with the showgirls. On Tuesday, Coca-Cola launched an interactive campaign centered around its Super Bowl ad, which displays cowboys, badlanders (a biker gang), and a bus full of showgirls in the middle of the desert.
In response to growing concerns about rising rates of obesity in the U.S., the Coca-Cola Co., Inc. has produced a two-minute video advertisement, that “encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages,” according to a statement released today by the company.
Beverage industry’s top soda manufacturers are having a Howard Beale moment. Tired and frustrated by New York City’s longstanding ad campaign linking soft drinks to obesity, Coca-Cola and PepsiCo are mad as hell, and they’re not going to take it anymore! Now, Coke and Pepsi are working with the ABA to roll out a new ad campaign in NYC that touts new lower-calorie beverages and smaller package sizes to show that industry is doing its part in the fight against obesity.
ATLANTA, July 2, 2008 – Once again,
Full Throttle is inviting guys to “Go Full Throttle or Go Home” – this time with the launch of Full Throttle Hydration, a
new, noncarbonated energy drink packed with electrolytes and charged with Full Throttle’s special energy/vitamin blend. As the brand’s first non-carbonated energy drink, Full
Throttle Hydration provides thirst-quenching taste and maximum drinkability. Its
tropical mix flavor …