ATLANTA — The Coca-Cola Company today announced Senior Vice President of Global Community Connections and Chair of The Coca-Cola Foundation, Ingrid Saunders Jones, will retire after 30 years of distinguished service with the Company, effective June 1.
A well-respected global leader, Jones joined The Coca-Cola Company in 1982 and has held roles of increasing responsibility around the Company’s corporate giving and community outreach. She has …
Out with the polar bears, in with the showgirls. On Tuesday, Coca-Cola launched an interactive campaign centered around its Super Bowl ad, which displays cowboys, badlanders (a biker gang), and a bus full of showgirls in the middle of the desert.
In response to growing concerns about rising rates of obesity in the U.S., the Coca-Cola Co., Inc. has produced a two-minute video advertisement, that “encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages,” according to a statement released today by the company.
Beverage industry’s top soda manufacturers are having a Howard Beale moment. Tired and frustrated by New York City’s longstanding ad campaign linking soft drinks to obesity, Coca-Cola and PepsiCo are mad as hell, and they’re not going to take it anymore! Now, Coke and Pepsi are working with the ABA to roll out a new ad campaign in NYC that touts new lower-calorie beverages and smaller package sizes to show that industry is doing its part in the fight against obesity.
ATLANTA, July 2, 2008 – Once again,
Full Throttle is inviting guys to “Go Full Throttle or Go Home” – this time with the launch of Full Throttle Hydration, a
new, noncarbonated energy drink packed with electrolytes and charged with Full Throttle’s special energy/vitamin blend. As the brand’s first non-carbonated energy drink, Full
Throttle Hydration provides thirst-quenching taste and maximum drinkability. Its
tropical mix flavor …
ATLANTA, GA — On the heels of the successful launch of Full Throttle® energy drink in late 2004, Coca-Cola North America is gearing up to expand its growth in the energy drink category with the introduction of Sugar Free Full Throttle®.
Sugar Free Full Throttle will hit shelves nationwide in mid-August, primarily at local convenience stores, with additional availability in other retail locations. Sold in …