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Beverage Companies: USA , Beverage Companies: USA


Surge (Discontinued)
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Company News

Coke and McDonald’s Launch McCafé RTD Line

McDonald’s USA announced yesterday a partnership with The Coca-Cola Company, Inc. to introduce ready-to-drink versions of its McCafé line of coffee frappes to retailers in early 2018.

In the Courtroom: Poland Spring Labeled “Fraud,” Pastors Sue Coke

Nestlé Waters North America faces a proposed class action lawsuit alleging that its Poland Spring water products constitute a "colossal fraud" to consumers, while two Washington, D.C., area pastors take on The Coca-Cola Company. Elsewhere, a judge grants final approval to a seven-figure settlement for consumers in a class action suit against GT's and Whole Foods.

Coke’s Bridge Program Cultivating Tech Startups

The Bridge, a six-month commercialization program for tech startups exploring innovative new technologies that tackle everything from artificial intelligence to virtual reality to cybersecurity. Now on its fourth class, The Bridge is based in Tel Aviv with a focus on cultivating Israeli companies, but its early success has led to partner programs in Mexico City and in Coca-Cola’s hometown of Atlanta.

Video: Ten Years of VEB

BevNET Live Summer 2017 got off to a billion-dollar start last month with a presentation from Scott Uzzell, president and general manager of The Coca-Cola Company’s Venturing & Emerging Brands division (VEB).

Reuters: PepsiCo in Talks to Acquire Vita Coco

Reuters has reported that PepsiCo is in talks to acquire All Market Inc, the maker of leading coconut water brand Vita Coco. PepsiCo is offering less than the $1 billion that All Market has sought for the acquisition, according to Reuters, which cited sources familiar with the potential deal.

Coca-Cola Continues Refranchising Effort In Tri-State Area

The Coca-Cola Company today announced that Liberty Coca-Cola Beverages LLC, a new joint venture between veteran Coca-Cola Refreshments executives Paul Mulligan and Fran McGorry, has signed a letter of intent for bottling and distribution operations in metro New York and Philadelphia, as well as most of New Jersey and a small portion of Connecticut.

Soda Tax Update: Santa Fe Rejects, Seattle Considers

Voters in Sante Fe gave the soda industry its first victory over pro-tax campaigners, while efforts to push through measures in Connecticut and Massachusetts stall.

Coke Announces Executive Shakeup Alongside New CEO

With President and COO James Quincey set to take over as CEO of The Coca-Cola Company on May 1, the beverage giant today announced that several other executive moves will also go into effect on the new chief executive’s first day.

In the Courtroom: Health Watchdog Groups Sue Coke, Wonder Fuel Seeks Relief

In a move that some experts have described as similar in strategy to the legal actions taken against the tobacco industry in the 1990s, a new lawsuit accuses Coke and CSD-friendly trade group American Beverage Association (ABA) of engaging in a 40-year “elaborate campaign of disinformation” to minimize the health risks associated with soft drink consumption.
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