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Dr Pepper Launches Music Studio

Dr Pepper today announces the launch of its first music studio in partnership with Complex Media, the premier multi-media lifestyle destination for young males.

Dr Pepper Begins New Year With ‘/1’ Marketing Campaign

PLANO, Texas — What makes you an individual? Is it your over-the-top style, your crazy sense of humor or your signature moves? Dr Pepper, with its unique blend of 23 flavors, has always been known for originality and knows what it takes to be one of a kind. This year the brand continues its celebration of this theme through the “one of one” (“/1”) campaign, …

Dr Pepper Searches for One of a Kind Fans to Feature in Upcoming Advertisements

Fans invited to tell their stories for a chance to “Be the Next /1”

PLANO, Texas–(BUSINESS WIRE)–From an air guitar god and a boxing model to a roller derby queen toting five kids around town, Dr Pepper has been celebrating truly One of a Kind personalities in its advertising this year. Now the brand is searching for someone else who is as

Dr Pepper Launches ‘One of One’ Campaign

PLANO, Texas –(BUSINESS WIRE)– From its iconic “I’m a Pepper” jingle to the recent “One of a Kind” declarations from fans, Dr Pepper’s advertising has always celebrated originality and individuality. Today, the company announces the launch of its latest advertising campaign, entitled “/1,” or “one of one.” Featuring real people and real one-of-a-kind stories, the “/1” commercials aim to dig deeper into the roots of …

Dr Pepper Calls on Fans to Help Pick a $100,000 Tuition Grand Prize Winner

Fans can visit and to choose five students to vie for the big prize at Discover BCS National Championship Game

PLANO, Texas–(BUSINESS WIRE)–This past weekend, four students saw their lives transformed as they were each awarded $100,000 grand prizes in the Dr Pepper Tuition Giveaway at four college football conference championship games. Now Dr Pepper is turning to its fans …

Dr Pepper Continues Commitment to Education by Giving Away More Than $1 Million in Tuition Money

Submit Videos at and Earn a Chance to Compete for $100,000 during Halftime of College Conference Championship Games

PLANO, Texas–(BUSINESS WIRE)–Dr Pepper is giving away more than $1 million in tuition money this football season as part of the annual Dr Pepper Tuition Giveaway. Fans are invited to submit 60-second videos online at explaining why they deserve tuition money for a chance …

Dr Pepper Unveils Limited-Edition “Marvel’s the Avengers” Cans, Online Game and New Commercial

Fans Get a Chance to Become Part of the Latest Marvel Super Hero Saga

PLANO, Texas–(BUSINESS WIRE)–Dr Pepper and Marvel are assembling the greatest collection of collectible cans featuring the latest Super Hero adventure, “Marvel’s The Avengers.” The cans feature members of Earth’s Mightiest Heroes – each in a specific pose. When the eight cans are assembled side-by-side, fans can see the

Dr Pepper Launches Dr Pepper TEN Nationwide

PLANO, Texas–(BUSINESS WIRE) — Dr Pepper gives men a reason to celebrate with the launch of Dr Pepper TEN. Delivering the iconic taste of regular Dr Pepper but with just 10 bold calories, Dr Pepper TEN is now available at retailers nationwide. But don’t get too excited, ladies; it’s for men only.

Designed specifically for men who prefer the full-flavor experience of regular …

Dr Pepper is Giving Away $1 Million in Tuition Money

Previous Winners of the Dr Pepper Million Dollar Tuition Giveaway Featured on Limited-Edition Cans, Online at and in a National Commercial

Dr Pepper Extends College Football Presence with Partnerships of the Pac-12 and Big Ten in Addition to the ACC, SEC and AT&T Cotton Bowl Classic

PLANO, Texas (BUSINESS WIRE) — Dr Pepper will give away more than $1 million in tuition …

The Flow: Pack Expo Report; BevNET’s 2010 Industry Survey;


  • Participate in BevNET's 2010 State of the Industry Survey for access to the results and a chance to win an Amazon Gift card. Link
  • BevNET recently spoke with Bonadea's co-founder, Arnold Ventura. The entrepreneur revealed marketing strategies and how the brand is developing. He highlighted how the team use their Mexican heritage to help build the product. Link
  • Bill Anderson, Chairman and CEO

Dr Pepper celebrates its 125th anniversary

PLANO, Texas, Jan. 25 /PRNewswire-FirstCall/ — Raise a bottle of Dr Pepper today to toast the 125th anniversary of America’s oldest major soft drink. Since its modest beginnings in 1885 as the concoction Charles Alderton created at Morrison’s Old Corner Drug Store in Waco, Texas, the drink formerly known as the “Waco” has grown into a beloved national brand.

After it was first poured, Dr …

The Flow: BAWLS restructures, sale ready? ; gourmet CSDs


  • Restructuring, potential sale for BAWLS – As a group of investment bankers attempt to firm up a deal to sell struggling Hobarama LLC, the company’s creditors have put a restructuring firm in place with a mandate to slash costs and prepare the company either for sale or for operation at drastically reduced staffing levels. Link
  • From Beverage Spectrum Magazine: High-End Optimism

EA and Dr Pepper detail new media partnership

REDWOOD CITY, Calif. & PLANO, Texas–(BUSINESS WIRE)–Electronic Arts Inc. (NASDAQ:ERTS) and Dr Pepper today launched an innovative brand marketing program delivering custom built interactive entertainment to Dr Pepper fans. Beginning this week, consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore™ creatures. Gaming fans will …

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