Brew Dr. brings on talent from Stumptown; Ocean Spray Cranberries makes new executive position announcements; Scott Lewis leaves VEB for Evolution Fresh; Tom Friscia goes from energy drinks to juice; Welch's announces new president for U.S. division; Cahillane takes Kellogg's CEO position; Improper Goods nabs Pok Pol Som operations manager for VP position.
As expected, Expo East 2017 was a key showcase for innovative and on-trend product launches in both nascent and established beverage categories. Sorting through the nearly 200 drink exhibitors at the event, BevNET's John Craven and Ray Latif offer their take on the most notable and impactful new products for the industry in the above video.
Cold-pressed juice pioneer Evolution Fresh unveiled a major packaging revamp and two probiotic-infused sublines at Expo East 2017. The Starbucks-owned brand also announced its commitment to 100 percent organic ingredients and formulations by 2019.
Natural product brands and manufacturers of all sizes and types came from across the country to Baltimore, Md., last week for Natural Products Expo East 2017. From subtle product updates to category-disrupting innovations, this year’s expo, held Sept. 13-16 at the Baltimore Convention Center, gave attendees a chance to see and experience the latest developments in beverage firsthand
As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.
The decision to shutter the stores, which sold freshly prepared juices, snacks and sandwiches on-premise, will allow Starbucks “to sharpen its strategic focus” on Evolution Fresh’s RTD line of cold-pressed, high pressure processed juices, according to a company spokesperson.
Cold-pressed juice brand Evolution Fresh is placing greater emphasis on beverages that can be consumed as snacks and is planning to launch a new line of “Organic Superfoods” smoothies next year, according to president Ryan Ziegelmann.
Juicy news coming out of California: Jeff Hansberry, the president of Starbucks’ Evolution Fresh unit, has taken a new role as president and chief commercial officer of sales and marketing broker Advantage Solutions.
To celebrate, Evolution Fresh is teaming up with leading on-demand delivery service Postmates to deliver free “Green Juice Breaks,” a three-pack of 15.2 fl. oz. cold-pressed, high-pressure processed Sweet Greens and Lemon juices, to customers in 15 select cities across the country.
Starbucks quietly announced its decision to shutter the Evolution Fresh store in San Francisco as part of a recent press release, one that focuses on the company plans to close its 23 La Boulange bakery cafés.