As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.
The decision to shutter the stores, which sold freshly prepared juices, snacks and sandwiches on-premise, will allow Starbucks “to sharpen its strategic focus” on Evolution Fresh’s RTD line of cold-pressed, high pressure processed juices, according to a company spokesperson.
Cold-pressed juice brand Evolution Fresh is placing greater emphasis on beverages that can be consumed as snacks and is planning to launch a new line of “Organic Superfoods” smoothies next year, according to president Ryan Ziegelmann.
Juicy news coming out of California: Jeff Hansberry, the president of Starbucks’ Evolution Fresh unit, has taken a new role as president and chief commercial officer of sales and marketing broker Advantage Solutions.
To celebrate, Evolution Fresh is teaming up with leading on-demand delivery service Postmates to deliver free “Green Juice Breaks,” a three-pack of 15.2 fl. oz. cold-pressed, high-pressure processed Sweet Greens and Lemon juices, to customers in 15 select cities across the country.
Starbucks quietly announced its decision to shutter the Evolution Fresh store in San Francisco as part of a recent press release, one that focuses on the company plans to close its 23 La Boulange bakery cafés.
With the start of 2015 and an increasing number of people looking for ways to get vegetables into their diet, Evolution Fresh is offering four varieties of cold-pressed, high pressure processed (HPP) green juice that are made from more than a pound of green vegetables, have 10 grams of naturally occurring sugar or less per eight fluid ounce serving, and have no added flavors or …
Cold-Pressed Organic Splendid Carrot features carrots accented with a sweet citrus burst from orange and pineapple. Cold-Pressed Organic Avocado Greens has a tropical sweetness from pineapple and orange.