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Salada Tea Launches Therapy Drink Mix for Select GNC Stores

LITTLE FALLS, N.Y. – SALADA® Tea announces its new SALADA Tea Therapy Performance drink mix sticks available at select GNC stores and online at This product line combines SALADA green tea extract with trend-forward sport and fitness ingredients including green coffee bean extract and raspberry ketones. Two blends are available – Energy and Metabolism – created to meet consumer demand for functional beverages …

Shadow Beverages Names Former PepsiCo Executive as CMO

Bob Shafer Brings 30 Years CPG Experience to Privately Held Beverage and Snack Company

PHOENIX, AZ, April 1, 2013 – Shadow Beverages and Snacks recently appointed Bob Shafer as Chief Marketing Officer reporting directly to George Martinez, President, Shadow Beverages and Snacks. In this newly created position, Mr. Shafer will lead the company’s national brand and retail sales strategies while supporting key customer and distributor …

AQUAhydrate Lands National Distribution at GNC

Less than two months after its relaunch, high-alkaline water AQUAhydrate has gained new national distribution at GNC. AQUAhydrate's deal with the health and nutrition retailer comes on the heels of GNC's partnership with actor Mark Wahlberg, an investor in AQUAhydrate, and his new MARKED line of sports nutrition supplements.

Shadow Beverages and Snack Appoints New Business Strategy and Finance Leader

Rick Peterson Joins Shadow As Executive Vice President of Business Development

PHOENIX, AZ, September 5, 2012 – Shadow Beverages and Snacks recently appointed Rick Peterson as Executive Vice President of Business Development.  In this newly created position, Mr. Peterson will have significant responsibilities related to the company’s overall strategic and financial direction, and will work cross-functionally with all divisions.

For the past seven years, Mr. …

Kill Cliff Recovery Drink Lands Distribution at GNC Stores Nationwide

Kill Cliff pioneers development of Recovery Drink category in Health, Wellness & Sports Nutrition channel

ATLANTA, GA, Sep 06, 2012 — Kill Cliff — The Recovery Drink, a lightly carbonated beverage uniquely formulated with premium recovery supporting ingredients and electrolytes, is now available at GNC stores nationwide as well as online at A former US Navy SEAL created this groundbreaking drink aimed at helping …

New Rockin’ Refuel Muscle Builder Launches At GNC For High-Protein, Low-Carb Muscle-Building With Real Milk

Shamrock Farms® Also Adds No-Sugar-Added Option to its Successful Rockin’ Refuel Brand Portfolio

PHOENIX, May 21, 2012 /PRNewswire/ — Athletes across the country now have a revolutionary way to naturally build muscle and enjoy the great taste of real milk to boot. Rockin’ Refuel, from Shamrock Farms, has teamed up with GNC to launch new Rockin’ Refuel Muscle Builder, the first-ever protein beverage made with …

Shadow Launches GNC Drinks; Series Pro Moves Out

Phoenix-based beverage incubator Shadow Beverages has launched drinks co-developed with retailer GNC into its stores in Nevada and Arizona. The line has 14 different SKUs, ranging from sports nutrition and enhanced waters to protein drinks.

Shadow Beverages Selects Closure Systems International Closures for New GNC Advanced Nutrition Drinks

MARCH 20, 2012 – INDIANAPOLIS, IN USA – Closure Systems International is pleased to announce that its Extra-Lok V 38mm OD cap has been selected for use on a new line of GNC Advanced Nutrition Beverages.  GNC, one of the world’s largest specialty retailers of nutritional products, has been helping people “Live Well” for more than 75 years by offering a variety of health and …

XYIENCE Hosts Autograph Signings with UFC Fighter Mark Muñoz at GNC in Santa Clara Friday, Nov. 18 and Zanotto’s Market in San Jose on Saturday, Nov. 19, 2011

LAS VEGAS (Nov. 7, 2011)XYIENCE, maker of Xenergy, the official energy drink of the UFC, invites mixed martial arts (MMA) fans to meet XYIENCE team athlete Mark Muñoz, who fights in the UFC’s middleweight division. On Friday, Nov. 18, Muñoz will sign autographs at GNC, the nation’s largest specialty retailer of health and wellness products, located at 2855 Stevens

Coffee and Protein – an All-in-One Healthy Beverage for the Troops

Entrepreneur Couple Donates CLICK Espresso Protein Drink® to Operation Gratitude

FRESNO, CA October 12, 2011 –   One of the top requested items from the U.S. Troops is protein drinks and bars, a convenient way of getting sustenance for our active military. Of course, a cup of joe has long been a popular staple for soldiers.  With CLICK Espresso Protein Drink®, soldiers can now …

CLICK Espresso Protein Drink New “Gourmet Coffee” Look and Feel

FRESNO, CA (September, 2011) – CLICK Espresso Protein Drink® has a reputation as a great tasting, frappe-style beverage that health-conscious consumers appreciate as CLICK provides the gourmet taste and energy they crave along with protein, vitamins and minerals their body needs. With CLICK’s newly released packaging, consumers now understand that CLICK is not just another protein shake. With a double-shot of espresso coffee, CLICK is …

Sleep Better Naturally, Atlanta, with Today’s Debut of Sleep Formula 39

ATLANTA (September 6, 2011) — Metro Atlantans have a new ally in the quest for rest with today’s launch of Harmonix Sleep Formula 39™ — the only non-prescription sleep aid with all-natural sleep ingredients proven to work in clinical trials.

Available in twin packs of 2 oz. single serving bottles at all metro Atlanta area CVS/pharmacy stores, select local GNC and Rite Aid stores – …

GNC & Shadow Beverages and Snacks Enter into Licensing Agreement to Develop New RTD Product Line

Pittsburgh, PA, May 23, 2011GNC Holdings, Inc. (NYSE: GNC), a leading global specialty retailer of nutritional products, today announced that it has entered into an exclusive licensing agreement with Shadow Beverages and Snacks, LLC, the producer and distributor of Ironclad Energy + Hydration and No Fear Energy drinks.

Under the terms of the licensing agreement, Shadow Beverages and Snacks will produce a …

XYIENCE Supplements Hit the Shelves of General Nutrition Center Stores Across Canada

LAS VEGAS, NV–(Marketwire – March 8, 2011) – General Nutrition Centers (GNC) has boosted the retail presence for XYIENCE in Canada, making XYPRO and XYMASS available in 171 of its stores from coast to coast.

XYIENCE and GNC, the leading supplement retailer in Canada, are kicking off the new relationship by offering GNC’s Canadian Gold Card members 30 percent off regular retail prices on all …

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