Strong growth in the dairy-alternative market -- which is expected to reach over $35 billion by 2024, according to a September, 2016 report from Grand View Research -- is presenting some companies with added motivation to enter the kefir space.
Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 as a sales representative and held such positions as senior customer business manager, regional vice president retail sales, and grocery business unit vice president sales.
Pure Beverage Company covers the entire state of Indiana and select counties in Kentucky. D & B Grocers covers six counties in Michigan, and Griffin Beverage services nearly 45% of the state of Michigan.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda.
In a press release, True Drinks CEO Lance Leonard said the new partnership “allows True Drinks to focus resources on the sales and marketing of AquaBall Naturally Flavored Water and removes the capital-intensive process of procurement, transportation and manufacturing of our product.”
Launching on World Gratitude Day, the new drink features GT's organic raw kombucha and root-based fresh-pressed, vegetable juices turmeric, carrot and ginger - a symbol of the company staying true to its roots.