As the industry continues to mature, the manner in which individual brands choose to approach the issue of alcohol and sugar content in kombucha will likely play a significant role in determining the health of the category going forward.
Over Memorial Day Weekend, GT’s debuted a limited-edition Kombucha called Liberty – a sweet summer blend that’s more than just a seasonal flavor. The best-selling brewers intend to use this moment to open a dialogue, advocating #LibertyForAll.
In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.
Strong growth in the dairy-alternative market -- which is expected to reach over $35 billion by 2024, according to a September, 2016 report from Grand View Research -- is presenting some companies with added motivation to enter the kefir space.
Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 as a sales representative and held such positions as senior customer business manager, regional vice president retail sales, and grocery business unit vice president sales.
Pure Beverage Company covers the entire state of Indiana and select counties in Kentucky. D & B Grocers covers six counties in Michigan, and Griffin Beverage services nearly 45% of the state of Michigan.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda.
In a press release, True Drinks CEO Lance Leonard said the new partnership “allows True Drinks to focus resources on the sales and marketing of AquaBall Naturally Flavored Water and removes the capital-intensive process of procurement, transportation and manufacturing of our product.”
Launching on World Gratitude Day, the new drink features GT's organic raw kombucha and root-based fresh-pressed, vegetable juices turmeric, carrot and ginger - a symbol of the company staying true to its roots.