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Recipe for Confusion: Kombucha Struggles With Ingredient Controversies

As the industry continues to mature, the manner in which individual brands choose to approach the issue of alcohol and sugar content in kombucha will likely play a significant role in determining the health of the category going forward.

GT’s Kombucha Announces Liberty Flavor

Over Memorial Day Weekend, GT’s debuted a limited-edition Kombucha called Liberty – a sweet summer blend that’s more than just a seasonal flavor. The best-selling brewers intend to use this moment to open a dialogue, advocating #LibertyForAll.

BevNET Podcast Ep. 57: Whole Foods Fights to Remain Relevant

In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.

Non-Dairy ‘Alternative’ Kefirs Make Their Move

Strong growth in the dairy-alternative market -- which is expected to reach over $35 billion by 2024, according to a September, 2016 report from Grand View Research -- is presenting some companies with added motivation to enter the kefir space.

True Drinks Hires Jeff Culbertson as Vice President of Sales

Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 as a sales representative and held such positions as senior customer business manager, regional vice president retail sales, and grocery business unit vice president sales.

True Drinks Reports Third Quarter 2015 Earnings

True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda.

True Drinks Adds Ramona Capello to Board of Directors

Ms. Cappello comes with an impressive 30-year track record having led and founded many businesses including Corazonas Foods and her current firm, Sun Harvest Salt, LLC.
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