ITO EN,Japan's premier green tea company with more than four decades of tea making, is committed to premium quality tea leaves and ready to drink beverages. As innovators of the first ready-to-drink green tea, Oi Ocha is the #1 selling bottled green tea in Japan. Having introduced the authentically brewed lines in the US market, ITO EN has received awards for their TEAS' TEA and ITO EN Shot lines. Rated as "Top Tea" in New York City's Zagat Gourmet Entertainment Guide for 5 consecutive years, ITO EN's mission is to introduce an authentic green tea culture in the US Market.
The project focuses on the brand’s commitment to using simple, organic ingredients and adding nothing extra to its tea product line-up, visually communicating the message through a series of clean, minimalistic visuals promoted via digital and social media.
At first, suppliers weren’t sure what to make of the deal, with numerous food and beverage companies reserving their comments. Now, after more than a week’s reflection, many have told BevNET and sister site Project NOSH they are excited about the potential sales opportunities the partnership could provide, expressing enthusiasm for how it will maintain or even enhance Whole Foods’ reputation as a launching pad for small brands.
ITO EN (North America) INC., the world’s leading premier green tea company and innovator of healthy beverages, today announced its partnership with the nation’s largest food industry redistributor Dot Foods.
ITO EN, the world’s leading green tea beverage company, today announced it will launch a lineup of new ice-steeped cold brew ready-to-drink teas across two award-winning beverage brands, matcha LOVE and TEAS’ TEA Organic at Natural Products Expo West on March 9-12, 2017.
Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands -- matcha LOVE, TEAS’ TEA Organic and Oi Ocha -- at the upcoming Natural Products Expo West 2017.
Amid growing consumer demand for organic beverages, Ito En North America today announced a new USDA certified organic formulation and revamped branding for its Teas’ Tea line. Ito En will debut the updated line at the 2017 Winter Fancy Food Show in San Francisco, which begins this Sunday.
FORTUNE also recognized ITO EN for their recycling of tea leaves, transforming 49,000 tons of used tea leaves from their beverage production into 50 million cardboard boxes for its own products annually.