Address
45 Main Street
Suite 3A
Brooklyn, NY 11201
United States of America
Phone
718-250-4000
Web Site
http://www.itoen.com
Email
Last Updated
8/31/2011
   

Categories

Beverage Companies: USA , Beverage Companies: USA

Brands

Gotta Juice (Discontinued)
Teas' Tea
Sri Lankan Natural Tea
Café Sepia (Discontinued)
Dr. Andrew Weil for Tea
Ito En
Sencha Shot
Ito En Oi Ocha
Teas' Tea Naturally Sweet
Teas' Tea Plus
Jay Street Coffee
Matcha LOVE

Capabilities

None Specified

Description

ITO EN,Japan's premier green tea company with more than four decades of tea making, is committed to premium quality tea leaves and ready to drink beverages. As innovators of the first ready-to-drink green tea, Oi Ocha is the #1 selling bottled green tea in Japan. Having introduced the authentically brewed lines in the US market, ITO EN has received awards for their TEAS' TEA and ITO EN Shot lines. Rated as "Top Tea" in New York City's Zagat Gourmet Entertainment Guide for 5 consecutive years, ITO EN's mission is to introduce an authentic green tea culture in the US Market.

Company News

TEA’S TEA Organic Launches National Media Campaign

The project focuses on the brand’s commitment to using simple, organic ingredients and adding nothing extra to its tea product line-up, visually communicating the message through a series of clean, minimalistic visuals promoted via digital and social media.

Suppliers Predict Benefits for New Brands in WFM/Amazon Combo

At first, suppliers weren’t sure what to make of the deal, with numerous food and beverage companies reserving their comments. Now, after more than a week’s reflection, many have told BevNET and sister site Project NOSH they are excited about the potential sales opportunities the partnership could provide, expressing enthusiasm for how it will maintain or even enhance Whole Foods’ reputation as a launching pad for small brands.

Expo West 2017 Preview: Ito En to Launch “Ice-Steeped” Cold Brew Tea

Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands -- matcha LOVE, TEAS’ TEA Organic and Oi Ocha -- at the upcoming Natural Products Expo West 2017.

Ito En North America Rebrands Teas’ Tea As Organic

Amid growing consumer demand for organic beverages, Ito En North America today announced a new USDA certified organic formulation and revamped branding for its Teas’ Tea line. Ito En will debut the updated line at the 2017 Winter Fancy Food Show in San Francisco, which begins this Sunday.
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