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LIV Organic Sports Drink


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LIV Natural is a great tasting, healthy alternative to traditional sports drinks. It contains everything you need when you work out, play sports or just after a long day. What it doesn?t contain are the unhealthy and artificial ingredients found in other sports drinks---no high fructose corn syrup, no artificial flavors, no artificial dyes. LIV Natural as available in three flavors --lemon, berry and orange. LIV Natural is the sports drink that the health conscious consumer has been looking for.

Company News

LIV Goes Organic … and Becomes First Organic Sports Drink in America


PRINCETON, N.J., April 29 /PRNewswire/ — LIV Organic(TM), the innovative 18-month old sports drink brand, announced today that its brand and ingredients are now organic, moving up from its previous “all natural” status. All current LIV customers will carry LIV Organic(TM).

Nancy Dince, Founder and President of Ritorna Natural, maker of LIV Organic, commented, “While the LIV brand is still relatively new, consumers quickly discovered …

2007 Expo East Recap



New beverage launches at Expo East, perhaps more than in recent memory, pushed the boundaries of innovation and novelty. Some came from overseas; others owe their roots to Yankee innovation. Among the many new drinks, we discovered a new fruit juice, a beer-like carbonated drink, drinks with billions of bacteria in them , a smoothie made from a grain whose …

2007 Expo East Show Planner



The 2007 Expo East Show will be held Sept 26-29 at the Baltimore Convention Center in Baltimore, MD. Expo East, along with its Expo West sister show, is the leading venue for natural food retailers and distributors to check out new products. This year’s Expo East show will feature over 80 beverage companies.

To help our readers navigate this show without

LIV NaturalT To Sponsor Assorted Teams and Events in Summer 2007

Princeton, New Jersey – May 7, 2007 – LIV NaturalT, the innovative all-natural sports drink designed for athletes and active adults and kids, announced today that they will sponsor an assortment of teams and events during the remaining months of 2007.

The following teams will be racing on behalf of LIV Natural, Inc.:
* The WBI Investments powered by LIV Natural Cycling Team, based in …

LIV Natural(TM) Introduces New Orange Flavor


@@img1Princeton, New Jersey – April 9, 2007 – LIV NaturalT, the innovative all-natural sports drink designed for athletes and active adults and kids, announced today its third flavor, orange, is now available, joining berry and lemon on retailers’ shelves. In addition, all three LIV Natural flavors will now be offered in a 12 oz. bottle

Ritorna Natural, Inc., the makers of LIV Natural, believes that …

LIVT Sports Drink Launches “Truth” Outdoor Media Campaign


Princeton, New Jersey – January 10, 2007 – Building on consumer and retail excitement, LIV Natural, the innovative new sports drink, continues to make big waves. Comfortable in its upstart status, it continues to differentiate itself in the competitive but varied sports drink category. The sports drink has just launched a poster campaign called “Truth”, directly challenging consumers to explore the ingredients in their sports …

LIV Sports Drink Now Available at Dean & DeLuca


@@img1PRINCETON, N.J. and NEW YORK, NOV 1 – Building on its popularity in Manhattan, LIV Natural, the innovative new sports drink, is now available at Dean & DeLuca. LIV, which is designed for athletes, active adults and kids, is positioned to dominate leading sports drinks in taste and health benefits. Differentiating it is LIV’s use of agave nectar instead of high fructose corn syrup.

Its …