Arrowhead Mountain Spring Water announced today that it has dramatically increased the amount of recycled plastic used in its bottle production. Thanks to the high recycling rate of California residents, and with help from its strategic partner CarbonLITE, Arrowhead now ensures that 9 out of 10 of its Arrowhead bottles made in California incorporate 50% post-consumer recycled plastic content.
Last week Tim Brown stepped down as the CEO of Nestlé Waters North America (NWNA), and today was named president and chief operating officer of Greek yogurt giant Chobani. He starts in his new position at the privately-owned company on March 20, reporting directly to Chobani founder and CEO Hamdi Ulukaya.
The program is designed to move beyond the traditional top-down corporate giving model and underscore the company’s commitment to making a difference in the many communities where employees live and work.
In this new, expanded role, Mr. Sciuto will lead Nestlé Waters’ four brand business units - Nestlé Pure Life, Regional Spring Waters, International and Tea – as well as the company’s work in the areas of Insights, Innovation, eBusiness and Consumer Affairs.
Nelson has over 15 years of experience in environmental and social sustainability in Canada, the United States and Europe with deep expertise in sustainability strategy development, integration and implementation.
The lawsuit, filed in U.S. District Court, demands that the Forest Service put an end to operations transporting water from the forest’s Strawberry Canyon to a Nestlé bottling facility via a four-mile long pipeline.
While most plastic bottles are made out of material called polyethylene terephthalate (PET), Arrowhead has focused on introducing bottles made from recycled PET (rPET) and began using it in its ½-liter bottles three years ago.
With its move to a 100% rPET bottle*, resource hopes to focus attention on the uses of rPET, while reinforcing the importance of bottle-to-bottle recycling and increasing awareness and demand for recycled plastic.
Perrier will utilize innovative mobile marketing apps such as Blippar, a mobile augmented reality and image recognition platform, and iBotta, which features District Perrier games to redeem rewards to drive in-store engagement.