SEAL BEACH, CA –C2O Pure Coconut Water, LLC is happy to announce Non-GMO Project Verification for its coconut water products. The Non-GMO Project is a non-profit and North America’s only independent verification organization for foods produced in accordance with its Standard for avoidance of genetically modified organisms (GMOs).

“We’re proud to join a movement that promotes better transparency for our consumers and aligns our brand …

LOS ANGELES — The California weather forecast for March 20 is SNO(TM), not the frosty flakes of crystalline water ice, but the premium drinking water from an Icelandic glacier making its official U.S. debut here at Bristol Farms.

To mark the occasion, foamy snowflakes will shoot up into the air while SNO angels hand out miniature SNO shovels at the entrance of Bristol Farmsin West …

Long Beach, CA (December 12, 2011) — C2O Pure Coconut Water LLC has recruited 11-time medalist swimmer Natalie Coughlin as their spokesperson for the brand through 2011. The relationship was started when C2O learned of Natalie Coughlin’s belief in the naturally hydrating properties of coconut water to supplement her training for competitive swimming.

As a huge proponent of natural foods, Natalie Coughlin says she enjoys …

Concord, MA (PRWEB) July 30, 2009 — owater, the maker of healthy sports drinks, has launched a national search for inspiring athletes from around the U.S. to feature on their owater labels. The company is asking athletes to submit their pictures and stories at owater.com, where contenders will be profiled and the public will able to vote for their favorites. The best stories will be …

ON TOP

• Huge Growth, Tiny Footprint: Energy shots are taking share and usage occasions away from energy drinks, according to analyst Bill Pecoriello. Link
• Diageo announced has purchased mixer brand Stirrings, LLC. Link
• Twitter: Follow @BevNETcom for new product photos, gossip and additional news.
• PepsiCo introduced two new zero-calorie flavors of SoBe Lifewater and a new marketing campaign. Link
• The Wall Street Journal

WINSTON-SALEM, N.C., May 15 /PRNewswire/ — Hawaiian Airlines announced today they have selected PRIMO water as the exclusive bottled water offered with their new Premium Coach Meal program and as a key addition to their newly executed sustainability program. The new Premium Meals are now available for purchase on all flights between the mainland US and Hawaii. The PRIMO water bottle is the only nationally …

Law, Policy and Advocacy
• Officials with the beverage industry warned that bottled water may not be restocked on grocer’s shelves unless the June 1 effective date of a new bottle-deposit law is postponed. Link Yuengling is also threatening to pull its beer out of New York in response to a provision of the law that requires all bottled products sold in the state to …

CONCORD, Mass., May 7 /PRNewswire/ — owater, the maker of healthy fitness drinks, today introduced a new campaign featuring an eclectic array of inspirational athletes from around the U.S., whose stories and illustrated images will appear on owater labels, on owater.com and in the company’s advertising. The grassroots campaign is being launched in conjunction with expanded distribution of the company’s healthy sports drinks in several …

Winston Salem, NC, June 30, 2008 – This week,
more than 500 Winn Dixie stores in the south and southeast, will celebrate a
new kind of Independence Day: America‘s
freedom from oil-based packaging.  Winn Dixie will introduce new Primo
water, the only single-serve water bottles in the U.S. made from plants, not crude
oil, a depleting natural resource.  Winn Dixie will celebrate the launch
by …

WINSTON
SALEM, N.C., April 7, 2008 /PRNewswire/ — This Earth Day, busy
consumers will be able to enjoy the convenience of bottled water while
reducing their impact on the planet with Primo water, a great-tasting
water in a more environmentally-friendly, single serve bottle.
Traditional water bottles are made from crude oil, a non-renewable
resource. The Primo bottle is different from all other water bottles
sold …