Burlington, MA, November 22, 2016 – Earlier today, PepsiCo announced that it is acquiring healthy beverage company KeVita, Inc.
“This transaction never would have happened without Whipstitch Capital’s Michael Burgmaier and Nick McCoy, who have been working directly with KeVita since 2011. The pair made the initial introduction to Pepsi, structured and negotiated KeVita’s 2013 transaction with Pepsi and have continued to advise KeVita through …
CSPI faults PepsiCo with misrepresenting some Naked products, including the brand’s “Kale Blazer,” by claiming that they "predominantly consist of high-value ingredients," but in actuality are mostly comprised of orange and apple juice.
Under the amended and restated agreement, Senomyx granted PepsiCo non-exclusive rights to natural sweeteners and natural flavor ingredients discovered, developed and selected under the collaboration for use in all non-alcoholic beverage categories
Mr. Walker, 56, currently serves as President of the Ford Foundation, the second largest private foundation in the United States, and also chairs the United States National Advisory Board on Impact Investing.
The return of Crystal Pepsi came with a few updated graphics, but it’s clear that PepsiCo is aiming for nostalgic appeal. In this podcast, we discuss what, if any, impact retro and throwback products and packaging might have for a brand. We also examine similar attempts of reviving dated imagery and discontinued products by companies seeking a sentimental response.
Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for global foodservice at PepsiCo said that the company views craft beverages as an important part of the company’s future, telling Fortune that “Craft is not a fad. It is here to stay.”
Saratoga Spring Water Company has filed a petition to cancel the trademarked name of Saratoga Juice Bar claiming that its use of the word “Saratoga” could cause confusion among consumers and damages its water brand.
The program features a national fan and broadcaster sweepstakes, a new website, limited-edition gear and co-branded AMP Energy + Twitch cans, marking the first time the iconic Twitch logo has ever been used on any non-gaming retail product.