Establishing and managing best practices for building brand equity that works across integrated cross-platform consumer touch points: Shopper Marketing, branding, category management, experiential marketing, print, internet, and advertising. Ensuring strong consumer appeal, shelf impact and drive consumer takeaway and sales, using both internal and external best practices as benchmarks.
CPG/Shopper Marketing experience with Fortune 100 companies. 25 years experience in Retail/Promo Shopper marketing ad agencies.
Services: Cross-platform integrated programs: Creative Direction, Strategic Development, Retail In-Store Activation, Brand Integrity and Communication Management, New Product Launches, Brand Extension, New Business Development, Online Web/Interactive, Private Label Branding, licensing, retail, print, promotional, mobile, out-of-home, experiential marketing, events, identity, direct response, retention, loyalty, social/cause marketing, cultural, youth, eCommerce, SEO, SEM, POP/POS/Displays, In-Store Solutions, Mobile/Event Marketing, Copy Writing, Concept/Content/Ideation Development, Client Relationships, Skilled Presenter, Budgeting/P&L Control, Licensing, Category
Category Experience: Beverages- Water, Juice, Beer, Soda, Liquor, Energy, Flavored; CPG/Shopper Marketing, QSR, Entertainment, Sports, Experiential Marketing: Mobile, Retailtainment, Event; OTC Pharma, Health, Wellness, Youth, Cultural, Social/Cause, Online, Retail, Print Advertising, Private Label, Package Design, cross-function team, project, vendor management and resource allocation.
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