8000 Wheatland Ave
Unit J
Sun Valley, CA 91352
(818) 243-8200
Web Site
Last Updated


Beverage Companies: USA , Beverage Companies: USA


Roaring Lion


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Launched in 2001 with a vision of revolutionizing the delivery of energy drinks in bars, nightclubs and restaurants, Roaring Lion quickly grew to become the No. 1 Bag-in-Box energy drink in the industry and the No. 2 national seller of on-premise energy drinks in the United States. As the brand now poises to pounce on the off-premise market of convenient stores & grocery chains, Roaring Lion has launched a new line of beautiful fully-wrapped 16.9oz resealable bottles, while introducing two new natural products: "Au Natural" & "Zero". These bottles compliment Roaring Lion's full line of packaging solutions (including 12oz & 16oz Cans) and are the perfect option for consumers that need 'energy on the go' without worrying about spills or keeping the product fresh. In addition to the classic formula, "Au Natural" & "Zero" answer the needs of evolving consumer tastes in the category. Lionize Yourself!

Company News

Roaring Lion Challenges Barkeeps in ‘The Lion’s Cup’

The world’s greatest soccer tournament happens only once every four years and Roaring Lion energy drink is marking the occasion with a special promotion in bars & nightclubs across the country.

Roaring Lion Energy Drink Launches Home-Delivery Program

Roaring Lion energy drink has announced the launch of a new home-delivery program for fans, “The Big Roar”, which is billed to ‘bring the roar right to your door’ on an automated, recurring basis. Members of the program will receive discounted pricing on products, fixed shipping rates & access to exclusive offers that are unique to the program. More information is available at Roaring Lion’s …

Roaring Lion Launches ‘Music Madness’ Contest

SUN VALLEY, Calif. — Roaring Lion energy drink is giving their fans a chance to win the ‘adventure of a lifetime’ to their choice of either the Maldives or Iceland as the Grand Prize for their “Music Madness” contest (running from 3/22/13 through 4/8/13), as they seek to determine which Artist/Band is most worthy of being Lionized as a true ‘Roaring Lion’ in the music …

Roaring Lion’s Website Helps Users Find Proper Cocktails

PRLog (Press Release) – Jan. 22, 2013 – Roaring Lion energy drink has long been an innovator in the Bar & Nightclub world, having introduced the first Bag-in-Box (BIB) Energy product to the industry back in 2001.   A dramatic new take on packaging for the category at the time, the BIB format was a boon to establishment owners who wished for a more cost-effective and …

Roaring Lion Launches New Website

LOS ANGELES – Roaring Lion energy drink is proud to announce the launch of their new website,  The new site will serve as a hub for fans, consumers & beverage industry professionals to learn about, engage, and interact with the Roaring Lion brand.  This much anticipated update solidifies the company’s larger evolution from offering an innovative trade product for the Bar & Nightclub …