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Beverage Companies: USA , Beverage Companies: USA


Red Bull Energy Drink
Red Bull Cola
Red Bull Editions
Red Bull Energy Shot (Discontinued)
Red Bull Organics


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Company News

Red Bull Releases Results of Workplace “Tiredness” Study

According to a new workplace survey commissioned by Red Bull and Glassdoor, nearly half of employed Americans are distracted by fatigue at work, causing them to make mistakes and even doze off.

BevNET Live Winter 2015 Expo

BevNET Expo Facts

  • Mid-event expo held for 2 hours on day 1 of the two day event
  • 2015 Winter Expo date is December 8th
  • Exhibits range in size from 10×10 to smaller table-top displays.
  • Typically 30-40 exhibitors
  • 500+ attendees, including beverage companies, distributors, investors, and suppliers
  • No concurrent programming
  • Table provided, though not required
  • Free-standing signage is permitted
  • Typical exhibitors are companies offering products and …

    Red Bull Extends Editions Line With Two New Varieties

    At the National Association of Convenience Stores (NACS) Show Red Bull today unveils an expansion of the Red Bull Editions line with Red Bull Yellow, Red Bull Orange and Red Bull Cherry Editions to launch nationwide February 16, 2015

    Red Bull to Raise Prices by 5 Percent

    The pricing change will impact beverages that the company sells to its distributor partners and is expected to result in higher prices for consumers.

    Eye on the Market: Beverage Pricing in East L.A.

    At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

    Berkeley Study: Beverages Carry Unhealthy Ingredients

    The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”

    Red Bull and RaceTrac Announce Air Race Collaboration

    To celebrate National Aviation Day and the Red Bull Air Race World Championship in Fort Worth September 6—7 at Texas Motor Speedway, the RaceTrac store in Frisco invites Dallas/Ft. Worth residents to participate in an augmented 3D virtual reality experience.

    Affinnova: How Package Design Matters

    Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.

    Red Bull Launches Tropical Flavor as Exclusive in 7-Eleven

    In a statement, Red Bull said that "Summer Edition," the first new product introduction for the energy drink giant in nearly 18 months, “performed extremely well with U.S. consumers during taste tests.”
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