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Company News

Red Bull Unveils 2014 Limited Edition Camo Can

A portion of the proceeds from the Red Bull Camo Can will benefit the Military Warriors Support Foundation and their Homes4WoundedHeroes and Homes4GoldStars program, which awards mortgage-free homes to combat wounded heroes as well as spouses of fallen combat wounded heroes of Iraq and Afghanistan.

Press Clips: L.A. Clippers Sponsors Flee, Rebuke

Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven't done the same.

Distribution Roundup: Red Bull Alters Model; Icelandic Glacial Expands Home Delivery

While Red Bull represents an uncommon distribution network to consider, emerging beverage brands have long been familiar with UNFI, the independent distributor of organic and specialty foods and beverages in the U.S. and Canada. On Friday morning, Epicurex LLC announced that it will partner with UNFI to distribute its coconut water, Cocozia.

Red Bull Gives Evian Wheels

Danone Waters of America (DWA), the makers of evian spring water, announced last week that it will test a distribution partnership with Red Bull Distribution Company (RBDC). The test will focus on small format channels such as convenience, drug, select food service and specialty retail stores in southern California and central/southern Florida, two of evian’s key markets.

Red Bull Turns Texan Corner Store Into Formula One Pit Stop

SAN ANTONIO — To celebrate Formula One’s only stop in America with the U.S. Grand Prix at the Circuit of the Americas track in Austin November 15-17, Red Bull and Corner Store are bringing the F1 experience to life for the everyday driver.

The Corner Store at 6306 Riverside Drive in Austin greets guests with red and white bumpers as they pull in, mimicking an …

Press Clips: Study Analyzes Sugary Drinks and Diabetes, Red Bull Plans More With Stuntman, New Probiotic Finding

Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.

Brooklyn Nets Star and Artist Unveil Limited-Edition Red Bull Can

SANTA MONICA, Calif. — Giving Wings to artists and athletes, Red Bull launched a collaboration between world-class street artist and Brooklyn resident, Tristan Eaton, and All-Star basketball player and Red Bull athlete, Deron Williams, to bring to life the performance of an athlete through the eyes of an artist on a limited edition can.  Through a partnership spanning more than six months, the artist and …

Short-Term Innovation: Red Bull Soccer, Sprite’s Seasonal

Call it a nod to niche: a couple of high-profile beverage brands recently launched limited edition line extensions. Red Bull has launched “Bull Energy Drink," a new sweet orange-flavored variety that is sold in soccer arenas and other special venues, and the Coca-Cola Co. has introduced a new cranberry-flavored Sprite for the holidays.

Red Bull Flugtag 4-Pack Features Mobile Game

SANTA MONICA, Calif. — It’s a bird, it’s a plane, it’s a Red Bull Flugtag craft! Now officially on store shelves, a limited edition Red Bull Flugtag 4-Pack celebrates the first-ever National Red Bull Flugtag, the world’s craziest homemade, human-powered flying machine competition taking flight in Chicago, Dallas/Ft Worth, Long Beach, Miami, and Washington DC on the same day, September 21. The 4-Pack features a …

The Brand Emanates from the Team

With Mike Kirban’s new-age-y approach to management, which he shared on stage during BevNET Live Summer '13 last week in New York, he revealed that he had established Vita Coco as a state of both mind and business.

Red Bull to Launch Limited Edition Camouflage Cans

In a nod of thanks to U.S. military service members and veterans, Red Bull will launch limited-edition camouflage-colored cans to be distributed beginning on Memorial Day and continue to be offered until Labor Day. The 16 oz. cans, which will come in original, Sugar-Free and Total Zero varieties, will be available for sale through military channels and retailers immediately surrounding bases.

Boston Consulting/IRI Study: TalkingRain Tops Small Companies in 2012

A new study by The Boston Consulting Group (BCG) and Information Resources, Inc, (IRI) lists TalkingRain as the top performer among small companies ($100 million to $1 billion in retail sales) in 2012. The study, which analyzed 400 CPG manufacturers with annual revenues of at least $100 million, compared public and private CPG companies through dollar sales growth, volume sales growth and market share gains.

Red Bull Goes National With New Flavors

SANTA MONICA, Calif. — In the most anticipated category launch since the modern energy drink was introduced to the U.S. in 1997, Red Bull Energy Drink today is rolling out three new flavors available nationwide.  In new red, silver and blue cans, the Editions from Red Bull provide the energy and effect of the original, but with the taste of cranberry, lime and blueberry, respectively.…

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