Spindrift makes the first sparkling beverages made with fresh squeezed juice. We start with specific amounts of fruit~ 1/2 a fresh orange, 1/4 of a fresh grapefruit, a whole lemon, 8 blackberries. We make Spindrift every 4-6 weeks in tiny batches, then store and distribute Spindrift COLD. The result is light, bright, and super FRESH.
In a major step intended to further its commitment toward simple ingredients and transparency, Spindrift has removed all natural flavors and essences from its sparkling waters and will discontinue its soda line. Spindrift founder and CEO Bill Creelman called the moves “belief decisions” that address growing consumer concerns about added flavors and sugar.
In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down with founder and CEO Bill Creelman and CMO Strick Walker to discuss the company’s approach to an upcoming label refresh and how it incorporated consumer feedback into the redesign.
In a call with BevNET, Spindrift founder Bill Creelman said the addition of a CMO position comes “at the right time for the business,” as it aims to increase and expand the communication of its brand story, one surrounding its use of local, fresh ingredients.
Spindrift®, producer of America’s first line of sodas and seltzers crafted from freshly squeezed fruit, will unveil its new, bold Ginger Beer at booth #4805 at the Fancy Food Show in New York, taking place from June 29th through July 1st.
SONOMA, CA (October 2, 2013) – La Boulange® Café & Bakery recently introduced two varieties of Spindrift® Sodas and two varieties of Spindrift Seltzers to their 20 locations throughout the Bay Area. La Boulange Café & Bakery provides customers with homemade specialties, prepared fresh every day and shaped by the French traditions brought over by founder Pascal Rigo. Spindrift makes sodas and seltzers in Sonoma, …
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