Spindrift makes the first sparkling beverages made with fresh squeezed juice. We start with specific amounts of fruit~ 1/2 a fresh orange, 1/4 of a fresh grapefruit, a whole lemon, 8 blackberries. We make Spindrift every 4-6 weeks in tiny batches, then store and distribute Spindrift COLD. The result is light, bright, and super FRESH.
In this Press Clips roundup, Brigham Young University brings caffeinated soft drinks back after an over 50 year hiatus, Yoko Ono sues to protect image rights for John Lennon from a Polish beverage brand, and the U.K. becomes a major consumer of coconut water.
Episode 76 features a wide-ranging interview with Spindrift founder/CEO Bill Creelman, we explore the emergence of MCT oil, and chat it up with James Fayel, the founder and CEO of Zest Tea, in this week’s Elevator Talk. This episode is presented by Algarithm Ingredients.
This week private equity investment group VMG Partners announced the close of its fourth fund at $550 million, with another $150 million available in a flex-up vehicle. The capital, said VMG Managing Director Wayne Wu, will be invested in emerging, lower middle market companies producing consumable branded goods.
In a major step intended to further its commitment toward simple ingredients and transparency, Spindrift has removed all natural flavors and essences from its sparkling waters and will discontinue its soda line. Spindrift founder and CEO Bill Creelman called the moves “belief decisions” that address growing consumer concerns about added flavors and sugar.
In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down with founder and CEO Bill Creelman and CMO Strick Walker to discuss the company’s approach to an upcoming label refresh and how it incorporated consumer feedback into the redesign.
In a call with BevNET, Spindrift founder Bill Creelman said the addition of a CMO position comes “at the right time for the business,” as it aims to increase and expand the communication of its brand story, one surrounding its use of local, fresh ingredients.