Spindrift makes the first sparkling beverages made with fresh squeezed juice. We start with specific amounts of fruit~ 1/2 a fresh orange, 1/4 of a fresh grapefruit, a whole lemon, 8 blackberries. We make Spindrift every 4-6 weeks in tiny batches, then store and distribute Spindrift COLD. The result is light, bright, and super FRESH.
Speaking with BevNET earlier today, Spindrift founder and CEO Bill Creelman said he is “a big believer” in lead investor VMG’s model of operation and called the private equity firm a full partner in guiding Spindrift’s strategy and growth.
In emphasizing strong customer service and close relationships with local brands, Boston-based Shirazi Distributing has grown from a small one-truck operation to an established supplier to restaurants, coffee shops and independent stores.
From acquisitions to new investments and the rise (or fall) of various brands and categories, the impact of the past year will continue to be felt well into 2018. We’ve put together our list of the Top 10 Most Read BevNET stories of 2017.
In this Press Clips roundup, Brigham Young University brings caffeinated soft drinks back after an over 50 year hiatus, Yoko Ono sues to protect image rights for John Lennon from a Polish beverage brand, and the U.K. becomes a major consumer of coconut water.
Episode 76 features a wide-ranging interview with Spindrift founder/CEO Bill Creelman, we explore the emergence of MCT oil, and chat it up with James Fayel, the founder and CEO of Zest Tea, in this week’s Elevator Talk. This episode is presented by Algarithm Ingredients.
This week private equity investment group VMG Partners announced the close of its fourth fund at $550 million, with another $150 million available in a flex-up vehicle. The capital, said VMG Managing Director Wayne Wu, will be invested in emerging, lower middle market companies producing consumable branded goods.
In a major step intended to further its commitment toward simple ingredients and transparency, Spindrift has removed all natural flavors and essences from its sparkling waters and will discontinue its soda line. Spindrift founder and CEO Bill Creelman called the moves “belief decisions” that address growing consumer concerns about added flavors and sugar.
In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down with founder and CEO Bill Creelman and CMO Strick Walker to discuss the company’s approach to an upcoming label refresh and how it incorporated consumer feedback into the redesign.