As the BevNET editorial team prepares to hit the floor at Anaheim Convention Center for Natural Products Expo West 2018, here is an early look at some of the brands that will be showcasing revamped packaging and redesigned labels at this year's show.
Two years after its acquisition, organic green tea-based beverage brand Steaz has found the internal stability to support a revamp of its Cactus Water line and an expansion of its natural energy drink offerings.
This expansion builds on Steaz's existing partnerships with Sprouts and New Seasons, where the brand's Iced Green Tea and Organic Energy product lines are also currently available, while beginning a new one with Pharmaca.
Personnel changes see change up for Steaz executives, Hain Celestial Canada CEO takes extra position, Eternal Water welcomes new sales team members and former Kraft Beverages president joins Dyla Brands.
The new Steaz Energy can designs prominently display the brand's defining characteristics, with features such as "certified organic," "Fair Trade," and "energy," ensuring customers who are seeking such products know exactly what they are picking up when grabbing a can of Steaz Energy.
Documents obtained by BevNET indicate that Steaz has retained the services of First Beverage Financial, the investment banking arm of First Beverage Group, who have sought a $30 million minimum bid to acquire the company.
Made with prickly pear cactus juice, Fair Trade Certified green tea, natural flavors and stevia, Steaz is promoting the cactus water as a healthy beverage option with natural functionality, including antioxidant, hydration, anti-aging and anti-inflammatory properties.
The coordinated PR and social programs will highlight Steaz products first and foremost along with the company's commitment to Fair Trade, as well as its new brand ambassador, Super Bowl Champion New England Patriot Darrelle Revis.