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Expo West 2018: Packaging Redesign Roundup

As the BevNET editorial team prepares to hit the floor at Anaheim Convention Center for Natural Products Expo West 2018, here is an early look at some of the brands that will be showcasing revamped packaging and redesigned labels at this year's show. 

Steaz Announces Expanded Distribution of New Cactus Water Product Line

This expansion builds on Steaz's existing partnerships with Sprouts and New Seasons, where the brand's Iced Green Tea and Organic Energy product lines are also currently available, while beginning a new one with Pharmaca.

People Moves: Steaz Sees Personnel Shakeup

Personnel changes see change up for Steaz executives, Hain Celestial Canada CEO takes extra position, Eternal Water welcomes new sales team members and former Kraft Beverages president joins Dyla Brands.

Steaz Showcases New Look For Energy Line

The new Steaz Energy can designs prominently display the brand's defining characteristics, with features such as "certified organic," "Fair Trade," and "energy," ensuring customers who are seeking such products know exactly what they are picking up when grabbing a can of Steaz Energy.

Steaz Sold to “Privately-Held Strategic Buyer”

Steaz CEO Linda Barron said the transaction “will provide the company with resources and strategic synergies to further accelerate the growth of the brand.”

Steaz Hits The Sale Block

Documents obtained by BevNET indicate that Steaz has retained the services of First Beverage Financial, the investment banking arm of First Beverage Group, who have sought a $30 million minimum bid to acquire the company.

Steaz Launches Organic Cactus Water Line

Made with prickly pear cactus juice, Fair Trade Certified green tea, natural flavors and stevia, Steaz is promoting the cactus water as a healthy beverage option with natural functionality, including antioxidant, hydration, anti-aging and anti-inflammatory properties.

Steaz Adds Jasmine Hibiscus and Lemon Ginger Flavors

The two new flavors join Steaz’s existing assortment of popular iced green tea varieties, including Blueberry Pomegranate, Mint, and Grapefruit Honey.

Steaz Expands Distribution Into Target

The expansion into new retailers comes on the heels of a new high profile partnership with Super Bowl Champion and New England Patriot Darrelle Revis along with the launch of four new flavors.

Steaz Taps Sparkpr and Moosylvania to Lead PR and Social Efforts

The coordinated PR and social programs will highlight Steaz products first and foremost along with the company's commitment to Fair Trade, as well as its new brand ambassador, Super Bowl Champion New England Patriot Darrelle Revis.
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