Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for global foodservice at PepsiCo said that the company views craft beverages as an important part of the company’s future, telling Fortune that “Craft is not a fad. It is here to stay.”
Made with organic apple cider vinegar, cold-pressed fruits and vegetables, and four billion vegan probiotic cultures, the line extension is set to debut at Whole Foods Markets across the country beginning in September.
After Day One of BevNET Live’s summer session took a look at the plight of the entrepreneur and an exploration of some of the keys to finding success in the beverage business as an upstart, Day Two began with a data-driven dive.
The “Cold Pressure Verified” program establishes a set of criteria for implementation of HPP, a non-thermal safety method that uses high pressure to preserve packaged foods and beverages. Participating companies will be able to use a Cold Pressure Verified seal on labels and other marketing material.
Proceeds from the round, which was raised on equity crowdfunding platform CircleUp, will go toward new sales and marketing initiatives designed to expand placement and awareness of Tio Gazpacho’s high pressure processed, ready-to-drink soups.
Coca Cola North America public affairs director Nancy Limon told The Fresno Bee the brand is moving on from the company-owned production facility to a Corona-based co-packer to “bring greater efficiency and effectiveness to our business.
At this week’s Natural Products Expo West trade show in Anaheim, the company will be sampling a new three-SKU line of high pressure processed (HPP), fruit juice-infused, organic probiotic waters, set to begin rolling into stores May.
On the heels of a new $5.5 million round of funding, Daily Greens is set to unveil a new look for its conventional-oriented line of high pressure processed (HPP) green juices and has added a trio of hemp milks to its Half Pint line of 8 oz. blends.