Amid surging demand for unsweetened sparkling water, Sparkling Ice marketer Talking Rain is planning a major distribution push for its “essence of sparkling water” line. Launched in April, the new beverages are lightly flavored and, unlike other Sparkling Ice products, contain no sweeteners, artificial colors or preservatives.
Sparkling Ice maker Talking Rain has announced the hire of Brian Kuz as its new CMO. Kuz’s career spans over 30 years with CPG companies. Kuz was most recently the Global Head of Trade Marketing and Insights at Red Bull GmbH in Austria.
Leading up to the film’s November 4th premier, Sparkling Ice will kick off its “UnconTROLLable Flavor” campaign, which will feature a variety of elements including a major sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program that will offer over 3,000 prizes throughout the 3-month program.
Advantage Waypoint will play a key role in the coast to coast representation of Sparkling Ice, covering all channels in the foodservice category including schools, healthcare, restaurants, corporate campuses, and more.
As the company looks to enhance their marketing efforts both strategically and creatively, Wexley will highlight the Sparkling Ice brand including their base brand of 12 bold fruit flavors, and line expansions including Sparkling Ice Lemonades, Teas, and Essence of sparkling water, in addition to future brand introductions.
On Monday the fast-growing flavored sparkling water brand announced new distribution to the United Kingdom and Ireland, where it’s launched its three top-selling SKUs - Black Raspberry, Orange Mango and Peach Nectarine - at more than 8,000 stores, with a targeted presence in London, Dublin and Belfast.
Black Cherry, which is packed with real fruit flavor and just the right amount of fizz, delivers a refreshingly bold taste that consumers will love. Black Cherry will be available nationwide to consumers starting in early 2016.
The list, which ranks companies based on revenue growth over the past three years (and at least $2 million in 2014 revenue) included just a handful of non-alcoholic beverage brands, but most of those that did make the cut are featured in the top fifth of all included companies.