According to new CEO Dave Henderson, the quercetin-based supplement company will take a broader portfolio approach and look to supplement-friendly retailers like GNC stores as its core channels

Three months after Carl Sweat stepped down as CEO of the company, FRS continues to reorganize its executive team and has brought back a familiar face to head up its sales department. Richard Libonate, who held the position of General Manager, Retail Sales for FRS from March 2008 to June 2010 has returned to the company as its Senior Vice President of Sales.

Faced with a class-action lawsuit alleging that the company’s ties to disgraced cyclist Lance Armstrong resulted in false advertising, FRS today issued a statement furiously denying the claims and vowing to fight the case.

Raising money, buying factories, killing product lines, searching for distribution: The tale of a functional beverage company in disarray.

The FRS Company is facing a class action lawsuit alleging that the company is engaging in false and misleading advertising related to its Healthy Slim product line. Filed in the Los Angeles Superior Court on Dec. 5, the lawsuit states there is “no generally accepted scientific evidence within the scientific community” the active ingredients in FRS Healthy Slim, consumed “either individually or in combination,” will contribute to weight loss and appetite suppression.

Less than a week after the company severed ties with disgraced cyclist Lance Armstrong, FRS is placing Tim Tebow, its squeaky clean spokesman, squarely at the forefront of a major marketing initiative. Today, FRS announced a new national campaign promoting its relationship with the New York Jets quarterback, who, as a result of Armstrong's departure, is now the premier endorser of its line of quercetin-based line of functional drinks and powders.

Survey Reveals Mothers Rely Heavily on Caffeine and Sugar to Stay Energized Throughout the Day

FOSTER CITY, Calif., Sept. 13, 2012 /PRNewswire/ — Motherhood is the ultimate endurance sport, requiring incredible stamina, energy and dedication. While moms focus on keeping their families healthy and strong, the majority fall short when it comes to fueling their own bodies. A national survey commissioned by FRS found that …

FOSTER CITY, Calif., July 11, 2012 /PRNewswire/ — The FRS Company, manufacturer of the Healthy Performance(TM) line of products, is proud to announce that it will be an official sponsor of the 2012 Reebok CrossFit Games, an annual fitness competition created and operated by CrossFit, Inc.  Elite athletes compete at the CrossFit Games for the crown of the Fittest on Earth(TM) and a piece of …

FOSTER CITY, Calif., May 10, 2012 /PRNewswire/– The FRS Company, manufacturer of the Healthy Performance(TM) line of products, announced the launch of two groundbreaking new beverages: Healthy Slim(TM), to support weight loss, and Healthy Defense(TM), for immune system support. Both products feature innovative ingredients, backed by strong clinical evidence, and FRS will be the first company to offer them in a beverage at major …

Foster City, CA, March 8^th, 2012- FRS® Healthy Performance™ is expanding their support of the U.S. Military Cycling Team to the role of Title Sponsor. The Team will ride “Fueled By FRS” for the 2012 season and will continue to promote cycling and healthy lifestyle choices to military members and the general public.

FRS is a strong supporter of the men and women …

FRS Set to Launch Massive Beverage Giveaway

Foster City, CA (January 12, 2012)- Football fans may find themselves ‘Tebowing’ to a local FRS retailer this Saturday for a great deal courtesy of the star quarterback. The FRS Company is inviting consumers across America to score a free FRS Healthy Energy drink if spokesperson Tim Tebow and his Denver teammates beat New England during Saturday’s playoff …

With successful ascent of Vinson Massif in Antarctica, 15 year old becomes the youngest person ever to climb “The 7 Summits”

Foster City, CA (January 3, 2012) – FRS® Healthy Performance™ reached new heights fueling teen sensation Jordan Romero as he became the youngest person to climb the tallest mountains on all seven continents at age 15. Romero reached the summit of Vinson Massif in …

December 12, 2011—Foster City, CA- The FRS Company and the U.S. Military Cycling Team are uniting to support military kids, whose loved ones are deployed this holiday season, through Operation Kids Ride.

Operation Kids Ride was created to provide recognition and thanks to the children of U.S. military personnel deployed around the world.  While service members certainly face hardship during operations abroad, the military families …

FOSTER CITY, Calif., Oct. 20, 2011 /PRNewswire/ — The FRS Company, provider of the Healthy Performance™ line of products, is pleased to announce the appointment of Matt Kohler to Chief Marketing Officer. In his new position, Kohler will continue to accelerate the company’s growth by overseeing global marketing efforts including brand strategy, product innovation, advertising, promotions, social media and event marketing. Kohler will report directly …