Address
39 West 14th St, Suite 404
New York, NY 10011
USA
Phone
212-206-0763
Web Site
http://www.vitacoco.com
Email
Last Updated
2/22/2010

Categories

Beverage Companies: USA , Beverage Companies: USA

Brands

Vita Coco Coconut Water
Vita Coco Cafe
Coco Community

Capabilities

None Specified

Description

Vita Coco coconut water was the first 100% natural coconut water introduced in the US, Canadian and UK markets and continues to be the market leader in this rapidly expanding beverage category. Vita Coco coconut water is a better source of electrolytes than the leading sports drink and is all natural with no artificial ingredients. With nearly two bananas worth of potassium per serving, there is no better way to hydrate your body than an ice cold Vita Coco.

Company News

Analysts: A PepsiCo/Vita Coco Deal Would Reshape Coconut Category

Last week a Reuters report that PepsiCo was in talks to acquire Vita Coco maker All Market Inc. had the beverage industry buzzing over what could be yet another billion-dollar acquisition of an entrepreneurial beverage company by a strategic giant.

Reuters: PepsiCo in Talks to Acquire Vita Coco

Reuters has reported that PepsiCo is in talks to acquire All Market Inc, the maker of leading coconut water brand Vita Coco. PepsiCo is offering less than the $1 billion that All Market has sought for the acquisition, according to Reuters, which cited sources familiar with the potential deal.

Vita Coco Calls Drinks “Squid Free,” Consumer to Pursue Legal Action

Vita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious object in a carton of coconut water. In a press release issued today, the company stated that its beverages are “delicious, refreshing, safe and most definitely ‘squid free.’”

Vita Coco Investigating Strange Object Found in Carton

Vita Coco has launched an internal investigation of its product line after a New York woman reported finding a foreign object -- what she called an “octopus looking thing” in her coconut water -- prompting a media frenzy after a Facebook post last month that has now been shared more than 52,000 times.

CB Insights: Investors Still Drooling Over Disruptive Brands

Zoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and forward-thinking innovations in the food and beverage industries.

Baileys Releases Vegan-Friendly Almande Almondmilk Liqueur

Spring has officially sprung and the welcomed warmer weather is just in time for the new Baileys Almande Almondmilk Liqueur. This innovative, naturally light tasting spirit is a dairy-free, gluten-free and certified vegan liqueur that blends the luscious, nutty flavors of real almondmilk with delicious vanilla for an incredibly versatile treat.

Expo West 2017 Preview: Vita Coco To Debut “Coconutmilk”

Coconut water leader Vita Coco is getting into the growing pool of dairy-alternative drinks with the launch of “Coconutmilk,” a new plant-based beverage made with coconut water, coconut cream and filtered water and contains no added sugar or carrageenan.

Pressure Is Building for HPP Coconut Water

Spurred forward by both safety concerns and the development of new technologies, some coconut water brands, led by Harmless Harvest itself, have recently begun exploring alternatives to HPP.

Harmless Harvest Sues Vita Coco Over Coco Community

Harmless Harvest, which pioneered and leads the super-premium segment of the coconut water category, has filed a lawsuit claiming that labels and packaging for Vita Coco’s new Coco Community line are “confusingly similar” to its own.

Lawsuit Targets Vita Coco’s “Born in Brazil” Tagline

The plaintiffs claim that because some Vita Coco products are manufactured in other countries, including the Philippines, and Malaysia, All Market “is unjustly enriched by continuing to market and sell its [coconut water] in a way that misleads consumers into believing that all Vita Coco is Brazilian, manufactured in Brazil and made from Brazilian coconuts.”

Vita Coco Launches Lemon Tea Variety at Kroger

Packaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.
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