Vita Coco coconut water was the first 100% natural coconut water introduced in the US, Canadian and UK markets and continues to be the market leader in this rapidly expanding beverage category. Vita Coco coconut water is a better source of electrolytes than the leading sports drink and is all natural with no artificial ingredients. With nearly two bananas worth of potassium per serving, there is no better way to hydrate your body than an ice cold Vita Coco.
Vita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious object in a carton of coconut water. In a press release issued today, the company stated that its beverages are “delicious, refreshing, safe and most definitely ‘squid free.’”
Vita Coco has launched an internal investigation of its product line after a New York woman reported finding a foreign object -- what she called an “octopus looking thing” in her coconut water -- prompting a media frenzy after a Facebook post last month that has now been shared more than 52,000 times.
Zoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and forward-thinking innovations in the food and beverage industries.
Spring has officially sprung and the welcomed warmer weather is just in time for the new Baileys Almande Almondmilk Liqueur. This innovative, naturally light tasting spirit is a dairy-free, gluten-free and certified vegan liqueur that blends the luscious, nutty flavors of real almondmilk with delicious vanilla for an incredibly versatile treat.
Coconut water leader Vita Coco is getting into the growing pool of dairy-alternative drinks with the launch of “Coconutmilk,” a new plant-based beverage made with coconut water, coconut cream and filtered water and contains no added sugar or carrageenan.
Harmless Harvest, which pioneered and leads the super-premium segment of the coconut water category, has filed a lawsuit claiming that labels and packaging for Vita Coco’s new Coco Community line are “confusingly similar” to its own.
The plaintiffs claim that because some Vita Coco products are manufactured in other countries, including the Philippines, and Malaysia, All Market “is unjustly enriched by continuing to market and sell its [coconut water] in a way that misleads consumers into believing that all Vita Coco is Brazilian, manufactured in Brazil and made from Brazilian coconuts.”
Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.