Address
922 N. Colorado St.
Gilbert, AZ
Phone
480-507-2800
Web Site
http://www.wheyup.com/
Email
Last Updated
8/31/2011
   

Categories

Beverage Companies: USA , Beverage Companies: USA

Brands

WheyUP

Capabilities

None Specified

Company News

Shadow Beverages Names Former PepsiCo Executive as CMO

Bob Shafer Brings 30 Years CPG Experience to Privately Held Beverage and Snack Company

PHOENIX, AZ, April 1, 2013 – Shadow Beverages and Snacks recently appointed Bob Shafer as Chief Marketing Officer reporting directly to George Martinez, President, Shadow Beverages and Snacks. In this newly created position, Mr. Shafer will lead the company’s national brand and retail sales strategies while supporting key customer and distributor …

Shadow Beverages and Snack Appoints New Business Strategy and Finance Leader

Rick Peterson Joins Shadow As Executive Vice President of Business Development

PHOENIX, AZ, September 5, 2012 – Shadow Beverages and Snacks recently appointed Rick Peterson as Executive Vice President of Business Development.  In this newly created position, Mr. Peterson will have significant responsibilities related to the company’s overall strategic and financial direction, and will work cross-functionally with all divisions.

For the past seven years, Mr. …

The Flow: PepsiCo and GNC Plan Phenom; 29 Days to BevNET Live

ON TOP

  • 29 days remain until BevNET 2009. Link
  • PepsiCo and GNC have signed an agreement to develop and sell fortified cocont water products under the Phenom name. Rollout is anticipated to start in the second quarter of 2011. Link
  • Giants' player Steve Smith has signed a multi-season endorsement agreement with New Leaf Brands. Link

ON THE SHELVES

  • Celsius will launch its new flavor, Apple

WheyUP Re-Starts Production With New Executive Chairman and CEO

Gilbert, Ariz. – July 21, 2010 – WheyUP, the Original Protein Drink with Energy, announced today that the company has restarted production after a round of financial restructuring. The popular Grape Punch flavor will be the first off the bottling line. New product is expected to hit retail stores in Arizona by August 2010. The company will also make the product available nationally, beginning in August, …

WheyUP Expands Distribution in AZ

Gilbert, Ariz. – May 11, 2009 – WheyUP, the Original Protein Drink with Energy, continued its aggressive distribution campaign by signing a deal with SPIKE Beverage, LLC. Under this arrangement, WheyUP will be sold at select accounts in Arizona serviced by SPIKE Beverage, including Quick Trip, Bashas, and other convenience stores, grocery stores and retail outlets.

WheyUP represents a breakthrough in the fitness drink industry. …

WheyUP to Be Sold in Australia

Gilbert, Ariz. – February 19, 2008 – WheyUP, the Original Protein Drink with Energy, continued its aggressive global distribution campaign by signing a deal with International Health Investments, a distributor of quality sports supplements and nutritional products to gyms, health food stores and retail stores throughout Australia.

WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an

WheyUP to be Sold at Ralphs Grocery in California

Gilbert, Ariz. – February 7, 2008 – WheyUP, the Original Protein Drink with Energy, continued its aggressive distribution campaign by signing a deal with Ralphs Grocery, a major supermarket chain in the Southern California area. In the arrangement, WheyUP will be sold at 140 Ralphs Grocery stores beginning in the second quarter of 2008.

Ralphs Grocery currently operates more than 260 supermarkets in California. It

WheyUP Expands into New England and Southwest

Gilbert, Ariz. – January 29, 2008 – WheyUP, the Original Protein Drink with Energy, continued its aggressive national distribution campaign by signing deals with Dichello Distributors in Connecticut and American Fitness Wholesalers of Arizona.

WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP is sold in ready-to-drink 16-ounce …

WheyUP to Be Featured on the National Business Series

Gilbert, Ariz. – December 12, 2007 – WheyUP, the Original Protein Drink with Energy, will be featured on the National Business Series (NBS) after finishing taping on December 11, 2007. Veteran broadcaster and television personality Hugh Downs is the host of the NBS. The segment on Beverage Breakthroughs is scheduled to air in the first quarter of 2008.

NBS provides content for Public Television (PBS), …

WheyUP to Be Sold Through by BodyBuilding.Com

Chandler, Ariz. – September 18, 2007 – WheyUP, the Original Protein Drink with Energy, continued its aggressive nationwide distribution campaign by signing a deal with BodyBuilding.Com, an online retailer of sports supplements and nutritional products. WheyUP, the first product of its kind that combines a protein drink with an energy drink, will be sold in 12-packs of ready-to-drink 16-ounce plastic bottles. Bodybuilding.com will offer wild

WheyUP Signs Marketing Deal with Fizz

Chandler, Ariz. – September, 2007 – WheyUP LLC, makers of WheyUP the Original Protein Drink with Energy, signed a deal with Atlanta-based Fizz to become WheyUP’s word-of-mouth marketing agency of record. In conjunction with WheyUP’s national launch, Fizz will implement marketing campaigns in key markets across the country using Fizz’s industry leading brand-building techniques.
 
“We’re excited to be partnering with a successful marketing firm …

WheyUP Launches Nationwide with GNC Distribution Deal

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@@img1 Chandler, Ariz. – August 8, 2007 – WheyUP, the Original Protein Drink with Energy, launched its nationwide campaign with a distribution deal with retail giant GNC. WheyUP, the first product of its kind that combines a protein drink with an energy drink, will be sold at GNC’s top 200 corporate stores beginning in September 2007.

"I’m very excited to be launching Wheyup nationally …

WheyUP Changes Packaging to Plastic Bottles

Chandler, Ariz. – August 6, 2007 – To coincide with its national launch in September, WheyUP, the Original Protein Drink with Energy, will be sold in ready-to-drink 16-ounce plastic bottles. Previously, the sports beverage was sold in 16-ounce cans in the Phoenix market. WheyUP is currently sold at Hi-Health stores, with plans for additional national retail distribution in coming weeks.

WheyUP combines 20 grams of

WheyUP Adds New Tropical Citrus Flavor to Its Lineup

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Revolutionary beverage combines 20 grams of whey protein with an energy formula

@@img1Chandler, Ariz. – August 1, 2007 – WheyUP LLC has introduced a new flavor of its popular WheyUP drink to the U.S. sports drink market. WheyUP, the original protein drink with energy, will be available in tropical citrus flavor, which complements the company’s popular berry flavor currently on the market. WheyUP combines 20 …