Launched in 2008 as a hybrid coffee and energy drink and often promoted as a premium cocktail mixer, Whynatte is now positioned as a ready-to-drink coffee, first and foremost, according to founder Jesse Altman, who said that the beverages will be sold in the natural food sections of Kroger stores.

2^nd Largest Liquor Distributor in Country a Perfect for Whynatte Expansion

Atlanta, Ga. (September 5, 2012) – Whynatte Latte, Atlanta’s own 8 oz ready-to-drink (RTD) coffee craze, is proud to announce that they have signed with National Distributing Company (NDC).  Founded on the principles of being the very best at servicing the needs of its people, its suppliers, its customers and its community, …

Start-Up Incubator Selects Five High-Potential “Consumer Packaged Goods” Start-Up Companies for 12-Week Mentoring Program, Access to Personalized, Business Critical Products & Services, and up to $20K Initial Investment                                                                                                         

Atlanta, Ga. (January 2012) – Incubation Station, an Austin-based hybrid incubator/accelerator, announced today its inaugural class of five companies selected to participate in its initial Track, focused on Consumer Packaged Goods (CPG). Proudly, Whynatte was the only …

The Flow might be still be settling into its digs here on the new BevNET home page — there’s still no hook for its bathrobe, even – but there’s news galore in this edition: Coke’s VEB team has to be smiling because ZICO hit its Target while the Federal Trade Commission said it won’t shoot down the buyout Honest Tea. There are new products from …

Atlanta, Ga. (April 2010) – Whynatte Latte Enterprises, the maker of Whynatte Latte, an 8 oz 100 calorie coffee plus energy beverage, announced today that John K. Sheppard has accepted an invitation to serve on Whynatte Latte’s Board of Directors and invest in the company. Sheppard was previously the President of Coca-Cola’s European Division as well as CEO of the Cott Corporation, the world’s largest …

Atlanta, Ga. (October 2009) – Whynatte Latte, Atlanta’s own 8 oz coffee plus energy craze, has signed with United Distributors, a regional distribution company that boasts Sweetwater Brewing Company, Miller, Coors, Absolut and Bacardi as clients, to name a few. United Distributors is one of the top volume beverage distributors in the United States with distribution centers in Albany and Savannah, Georgia. United Distribution services …