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BAKERSFIELD, Calif. — Bolthouse Farms, one of the largest producers of baby carrots and premium juice beverages in North America, announced today that the company’s Food Porn Index, a website designed to bring lighthearted awareness to the unhealthy imbalance in Americans’ online food conversations, will be a featured case study during the Partnership for a Healthier America’s Building a Healthier Future Summit. Bolthouse Farms’ Chief …
SANTA MONICA, Calif. — Bolthouse Farms today announced the launch of a groundbreaking new social media engagement program across the Instagram platform – the Juice Recognition campaign is an innovative new program that scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use. To develop the program, Bolthouse Farms partnered …
CAMDEN, N.J.–(BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) today announced it has completed the acquisition of Bolthouse Farms from a fund managed by Madison Dearborn Partners, LLC, a private equity firm, for $1.55 billion in cash. Campbell funded the acquisition through a combination of short- and long-term borrowings.
Headquartered in Bakersfield, Calif., Bolthouse is a vertically integrated food and beverage company focused on …
Bolthouse Creates Orange + Carrot Juice, Protein Plus Blended Coffee, Two Breakfast Smoothies, and New Sizes of Two Favorites
BAKERSFIELD, Calif., June 20, 2012 /PRNewswire/ — Bolthouse Farms, the country’s leading brand of super premium juices and smoothies*, announced today several new additions to the beverage line-up. Bolthouse Farms is recognized as one of the fastest growing brands in the health and wellness space …
- Sambazon announced the hiring of Greg Fleishman as its VP of Marketing. Fleishman was previously Chief Marketing Officer at Coke-owned Fuze Beverage and before that oversaw marketing for Kashi and two Kashi/Kellogg acquisitions, Bear Naked Granola and Stretch Island Fruit Co.
- ZICO Coconut Water has launched a new pineapple flavor, Pina Tropicale, in its HDPE plastic bottle. The product is available in New
Bakersfield, Calif. – Ever wonder what it would take to have each day begin like a tropical island morning? Fortunately premium juice producer Bolthouse Farms has bottled the tranquility and exotic experience of the islands with its new Hawaiian Holiday Passion Orange Guava juice!
Inspired by a local Maui recipe, Hawaiian Holiday Passion Orange Guava effortlessly blends the luscious tropical flavors of passion fruit, …