1335 E. Sunset Road
Suite J
Las Vegas, NV 89119
United States of America
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Beverage Companies: USA , Beverage Companies: USA


Xyience Energy Shot


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A high energy brand offering products that provide clean, sustainable energy to men and women who value nutrition and lead a healthy, active lifestyle. Xyience® products include beverages and supplements. Xenergy® is the official energy drink of the Ultimate Fighting Championship (UFC®) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is great tasting and uses 100% natural colors and flavors. Xenergy Energy beverages are available in: Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine and Melon Mayhem.The Xenergy Energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy Energy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.PronunciationXyience: Pronounced z'eye-ence or zy-inceXenergy: Pronounced zen-er-gy

Company News

Gains for HyDrive, Xyience Fueling Big Red

In recent months, Big Red's long-term efforts to balance its portfolio with more better-for-you brands in on-trend categories has begun to produce tangible results.

XYIENCE to Provide Weekly Donations to Lone Survivor Foundation

Until August 20, XYIENCE will recognize a military “Hero of the Week” on the brand’s social media pages and make a donation to the Lone Survivor Foundation in his/her honor. Nominations will be accepted starting today via

XYIENCE Announces Distribution Gains at 7,500 Convenience Stores

The energy drink has secured new distribution in a variety of major convenience retailers including Speedway/Hess, Love’s Travel Stops and Country Stores, Meijer Gas and Convenience, Corner Store (CST), Global, Southwest Convenience Stores, among many others.

XYIENCE Announces Partnership with Campus Insiders

In addition, XYIENCE is sponsoring a national sweepstakes, sending a lucky fan and his/her guest to the 2016 national college basketball championship weekend in Houston, TX.

XYIENCE Replaces Cage Fights with College Football in Brand Relaunch

Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.

Big Red Acquires Xyience

As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.

Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New Coasts

The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.

Xyience Launches Interactive Ad Campaign

XYIENCE, maker of Xenergy® the official energy drink of the UFC®, is the first energy drink brand to launch an interactive advertising campaign using pioneering technology from blurbIQ.

XYIENCE Surfer Adds to Award Pile

Paul “Pluey” Pugliesi recently earned his third national title sanctioned by Surfing America in June on top of securing his fourth consecutive Western Surfing Association (WSA) USA Masters West Coast title in May, making him the only person in 25 years to have done so.

XYIENCE Partners With Polar Beverages

XYIENCE announced Wednesday that it has reached a new partnership with Polar Beverages for distribution of its sugar- and calorie-free Xenergy line in the New England market.
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