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Services: Consulting, Legal, Services: PR, Marketing, Ad Agency , Services: Product Development


CarterJMRN is full-service market research and strategic consulting firm based in Tokyo, Japan. Founded in 1989, we have nearly 100 staff between our two offices in Tokyo and Osaka.

We help our clients to "unmask" the Japanese consumer, through both qualitative and quantitative methods. We can carry out focus groups or individual interviews in our facility, shop-alongs, or in-home interviews as well as conduct surveys throughout Japan and the rest of Asia.

Over the years, we have carried out numerous beverage research projects, including juices, soft drinks, and alcohol. If you have a potential project in Japan, we would be happy to discuss your project in more detail.


With offices in Tokyo, Osaka, and Singapore hosting a team of more than 60 full time researchers and 100 staff interviewers, CarterJMRN is a full service Japan-based market research agency.

Our history began in 1989 with the founding of the Japan Market Resource Network. In that time we have worked with most of the major international brands to have entered and prospered in Japan.

As a fully bicultural agency, we are known for the cultural sensitivity and effectiveness of our responses to clients’ challenges, applying intelligent and efficient research design. We enable highly practical, prescriptive and actionable solutions.

We lay the foundation for our clients’ marketing activities in Japan, including market entry, with innovative methods that cover the gamut of immersive, qualitative and quantitative approaches. These include cultural analysis, trend watching, secondary desk research, depth interviews, ethnography, focus groups and all quantitative survey methods. We are your guide to unmasking the needs, desires and opinions of Japanese consumers and helping you to translate those into action.

Market Research Services

Projects and Case Studies

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