Build hot brands, grow relationships with buyers, and sell companies with Halen Brands’ Jason Cohen; dive into consumers’ relationship with sustainable seafood with Ken Plasse, CEO of Fishpeople; an elevator windup-and-pitch from sports drink brand KRā.
In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.
Led by founders and personal trainers Karena Dawn and Katrina Scott, Tone It Up is a fitness community that inspires millions of women to be their best selves through workout videos, fitness challenges, meal plans and the duo’s infectious positivity.
On the East Coast, CORE Organics will be distributed by Big Geyser, Honickman Group and Polar Beverages, while Haralambos Beverage Co. Kalil Bottling and Nevada Beverage Co. will carry the brand in the West.
BevNET Beverage School is an on-demand, video-based learning tool and online community designed for entrepreneurs and newcomers to the food and beverage industry.