Even as products boasting complex flavor profiles enter the beverage market, a simple, pure ingredient experience has everlasting appeal for consumers. Three emerging beverage startups exemplify both the opportunities and challenges of following a single-ingredient strategy.
DRINKmaple, which is perhaps best known for their flagship 100% maple water product, continues to expand their lineup. Having announced DRINKmelon back in Spring of 2016, the company has expanded their SKU footprint a bit further.
Ep. 72 of Taste Radio features a conversation with Poorvi Patodia, founder and CEO of Biena, a fast-growing maker of roasted chickpea snacks. Patovia discussed how the combination of familiar snack flavors and a healthy, whole food option continues to win over investors, distributors, retailers and consumers.
CVS takes Dry Soda and Drink Maple nationwide following better-for-you pilot program in select stores last year, Verday Chlorophyl Water expands into Whole Foods South Pacific region, AQUAhydrate expands presence in Arizona.
Last month, the Vermont-based maple water brand announced it had received $250,000 in funding from Vermont venture capital firm FreshTracks Capital as part of a $4.35 million Series A round that was led by venture capital firm Cleveland Avenue.
DRINKmaple co-founder and CEO Kate Weiler told BevNET that the development of DRINKmelon was two-fold: extending the company’s distribution footprint -- including the recent addition of Kroger stores -- without introducing flavored varieties to its maple water line, and making efficient use of a new manufacturing facility.
The cola giant announced that Coca-Cola Beverages Florida, Coca-Cola Bottling Company UNITED and Viking Coca-Cola Bottling Company have assumed distribution territories from Coke-owned bottler Coca-Cola Refreshments (CCR) in five states.
DRINKmaple, the creator of maple., an all-natural, plant-based water, drawn entirely from North American Maple trees, is pleased to announce the arrival of New England’s first maple water beverage on retail shelves throughout the Greater Boston area as well as online at www.drinkmaple.com.
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