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Beverage Companies: USA , Beverage Companies: USA


Hiball Energy Drinks
HiBall Sparkling Energy Water
HiBall Energy Coffee Drinks
Alta Palla


None Specified


Hiball Energy is the pioneer of a completely new category of energy drinks: refreshing, sparkling energy waters and juices. Hiball?s Sparkling Energy Waters are the only energy drink in the market that are made without sugar or artificial sweeteners of any kind and contain only 10 calories per bottle. Hiball?s new Sparkling Energy Juice drinks are low sugar and contain only 70 calories per bottle. All products are completely free of preservatives and are made with purified sparkling water, a proprietary blend of taurine, guarana, ginseng, b-vitamins, natural caffeine, natural fruit flavors and/or concentrates. Every bottle of Hiball provides a refreshing, naturally healthy boost of energy. Hiball: It?s Good Energy.

Hiball Energy is sold nationally at Whole Foods Market, Safeway (in the natural set), Hannaford, Shaw?s, Stop & Shop, Sweet Bay, Giant Landover, The Fresh Market, Giant Eagle, HEB, Earthfare, Ukrops, Haggen, Fred Meyer, Bristol Farms, Foodtown as well as independent grocery retailers across the United States and online at Hiball Energy is distributed through UNFI, Kehe, DPI, Nature?s Best, Haddon House, Tree of Life, Soda Express (OR), Palo Alto Egg (Nor-Cal) and throughout Canada by Brandbridge. Visit or email us at:

Company News

Taste Radio Ep. 73: How Can Premiumization and Portland Define a Rich Career? Ask Joth Ricci.

This week’s episode of Taste Radio features a captivating interview with Joth Ricci, a veteran beverage executive with one of the most diverse, interesting and impactful track records of anyone in the industry. Over a 17-year career, Ricci has held roles as president of Stumptown Coffee, president and CEO of Jones Soda and managing director with beverage investment and advisory firm First Beverage Group. We recently traveled to Portland, Ore. to meet with Ricci, who is currently the president/CEO of Adelsheim Vineyard.

Hiball, Alta Palla Acquired By Anheuser-Busch

Founded by Todd Berardi in 2005, the acquisition of Hiball -- which markets a line of organic energy, coffee and protein drinks as well as Alta Palla, a line of organic sparkling juices and waters that debuted in 2016 -- marks A-B’s return to the energy drink category after a three year absence.

NACS 2016 Video: Hiball Hits CVS, Targets Growth in C-Stores

With established footholds at natural and conventional grocery retailers, healthy energy drink maker Hiball has set its sights on expanding distribution in convenience and drug stores. The company recently landed a major deal with CVS and is wading faster and further into the C-store channel.

Press Clips: PepsiCo’s Stubborn on Soda; BevCos Dot Inc. 5000

Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for global foodservice at PepsiCo said that the company views craft beverages as an important part of the company’s future, telling Fortune that “Craft is not a fad. It is here to stay.”

Hiball’s Todd Berardi Introduces Alta Palla

Having extended Hiball into caffeinated coconut water, cold brew coffee and protein drinks, Berardi is set to launch a new line of caffeine-free refreshment drinks as well.

Kill Cliff, Kohana, Bai, Pressed Juicery Among Top Beverage Brands on Inc. 5000

The list, which ranks companies based on revenue growth over the past three years (and at least $2 million in 2014 revenue) included just a handful of non-alcoholic beverage brands, but most of those that did make the cut are featured in the top fifth of all included companies.

Expo East 2014: Cold- Remains the New Black

Though most exhibitors felt attendance and energy at the show to be lethargic, Expo East nonetheless showcased the ongoing evolution of cold-pressed juices and cold-brewed coffee.

Video: Hiball Expands Staff, Looks to Bolster Distribution

Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.

Hiball Energy Launches New 8.4 oz. Cans

BROOMFIELD, Colo., March 7, 2014 /PRNewswire/ — Hiball Energy, the pioneer of sparkling energy water and organic energy drinks, has launched four of its most popular sparkling energy water flavors and two flavors of its organic energy drinks including a new Ginger Ale Flavor in Ball Corporation’s conveniently sized 8.4oz. aluminum cans.

“There are three main reasons for us to expand into the smaller 8.4oz. …

Hiball Gets Into the Coconut Water Biz

In the midst of dramatic leaps in the distribution of its organic energy drinks, Hiball is set to launch a first of its kind energy-infused organic coconut water -- with a chocolate-flavored variety not far behind.

Revival By Rebranding

They might have been doing well, but some of the best-performing young beverage brands on the market have recently enacted significant changes. From packaging formats to brand identity, these companies altered their approaches and cite the risks they took as key catalysts to growth.

Hiball Energy Moves to Cold Activated16-oz Cans

BROOMFIELD, Colo., March. 9, 2012 —Hiball Energy, the pioneer of Sparkling Energy Water and Organic Sparkling Energy Drinks, has teamed up with Ball Corporation [NYSE: BLL], the largest beverage can company in the world, to debut its line of reformulated sparkling energy waters and organic energy drinks now packaged in cold-activated, lightweight 16 oz. aluminum cans. The cans will be featured for the first time …

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