Launched in 2015, Huel’s mission is to make nutritionally complete, convenient and affordable food, with minimal impact on animals and the environment.
Offering consumers “complete nutrition” means that each Huel meal serves customers a good balance of protein, carbs, fibre, essential fats and phytonutrients, plus an optimum level of all 26 essential vitamins and minerals required on a daily basis. Formulated by Registered Nutritionist, James Collier, Huel is vegan, lactose-free and soya-free.
Along with Huel powder (including a gluten-free and reduced carb option), Huel offers a number of nutritionally complete products, including the world’s first nutritionally complete granola and an on-the-go bar which makes for the perfect snack. Most recently, Huel launched their first Ready-to-Drink meal, acting as an innovative solution for time-poor consumers.