Founded by Jaden Smith in 2015 in response to spotting plastic bottles and pollution, JUST Water is disrupting the water category through the lens of sustainability from the way it sources 100% spring water from Glens Fall, NY to the bottle its sold in. Each JUST water bottle is made up of 82% renewable resources designed to leave behind a much smaller carbon footprint than bottles made entirely of plastic. The blue bottles, which elicit an undeniable cool factor, are made of paper from certified forests and even the plastic cap is made from Brazilian sugarcane which makes the entire product 100% recyclable.
JUST water was launched in single bottles late 2015. Based on strong uptake by consumers resulting in earlier than anticipated demand for multi-pack purchases, JUST was able to respond quickly by introducing a six-pack. The new six-pack contains the same 16.9-ounce JUST water bottles, in a JUST signature light blue recyclable case, and retails at Stop & Shop for $6.29.
JUST water is 100% spring …