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KeVita Tonics

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KeVita Targeted in Class Action Suit Over Authenticity

The definition of “kombucha” may once again see its day in court, this time via a class action lawsuit filed against PepsiCo-owned probiotic beverage brand KeVita earlier this month, which alleges its Master Brew Kombucha products deceive consumers because they are pasteurized.

Taste Radio Ep. 74: How Matt Thomas Built One of The Fastest Growing Kombucha Brands in the U.S.; Meet The Bitter Housewife

In a conversation with BevNET assistant editor Marty Caballero, Thomas discussed the origins of Townshend's, a premium tea retailer based in Portland, Ore., and its development of Brew Dr., which has become one of the fastest-growing brands in the breakout kombucha category. This week's episode of Taste Radio is presented by Virun.

KeVita Introduces Blueberry Basil and Roots Beer Kombucha Flavors

KeVita, a leading manufacturer of fermented probiotic and kombucha beverages, announced today the addition of two new flavors to its Master Brew Kombucha line: Blueberry Basil and Roots Beer. The new flavors join KeVita’s portfolio of delicious, effervescent drinks.

Recipe for Confusion: Kombucha Struggles With Ingredient Controversies

As the industry continues to mature, the manner in which individual brands choose to approach the issue of alcohol and sugar content in kombucha will likely play a significant role in determining the health of the category going forward.

Whipstitch Capital Advised KeVita on PepsiCo Sale

Burlington, MA, November 22, 2016 – Earlier today, PepsiCo announced that it is acquiring healthy beverage company KeVita, Inc.

“This transaction never would have happened without Whipstitch Capital’s Michael Burgmaier and Nick McCoy, who have been working directly with KeVita since 2011. The pair made the initial introduction to Pepsi, structured and negotiated KeVita’s 2013 transaction with Pepsi and have continued to advise KeVita through …

KeVita Launches Cleansing Probiotic Tonics

The foundation of KeVita’s Cleansing Probiotic Tonic line is a high dose of apple cider vinegar (30g). “Fermented and vinegar-based drinks are on the rise, so we wanted to provide consumers with a bold, powerful taste that is highly functional but distinctly different from the light and refreshing taste of KeVita’s Sparkling Probiotic Drinks”, said KeVita CEO Bill Moses.

KeVita to Sponsor 2014 Buzz Bus Tour

The Buzz Bus is proud to announce the addition of KeVita® Sparkling Probiotic Drinks as a sponsor for the 2014 Buzz Bus Tour.

KeVita Announces Launch Of Three New Flavors

VENTURA COUNTY, Calif., March 4, 2014 /PRNewswire/ — Continuing to grow its family of delicious, functional beverages,KeVita® Sparkling Probiotic Drink, recently named one of the 25 Most Innovative Consumer and Retail Brands by Forbes, is proud to announce the launch of three new flavors: Blueberry Cherry, Tangerine, and Hibiscus Berry Daily Cleanse™.

“Making healthy decisions shouldn’t mean that you need to compromise …

KeVita Launches Contest on Pinterest

VENTURA, CALIF. (FEB. 5, 2013) – KeVita shares the love this Valentine’s season with its new “Love is Everywhere” Pinterest contest. Sparkling probiotic fans are invited to discover and share images of hearts found in unexpected places, from heart clouds to latte foam hearts. KeVita fans can share their heart-warming images with friends and family on Pinterest.

From now until Feb. 13, fans are invited …

KeVita Now Available In 3,500 Supermarkets Nationwide

VENTURA, CALIF. (DEC. 12, 2012) – KeVita, Inc., creator of KeVita Sparkling Probiotic Drinks, is pleased to announce Safeway as the first nationwide supermarket to join its roster of retail outlets. As one of the largest food and drug retailers in North America, Safeway is the next big move for KeVita as it continues to expand. KeVita can be found in more than 3,500 stores …

KeVita’s Expands Eastern Region with Three New Hires

Sparkling Probiotic Drink Company Grows East Coast Presence

LOS ANGELES, CALIF. (Nov. 5, 2012) – KeVita®, Inc., creator of KeVita Sparkling Probiotic Drinks is proud to announce the addition of three new hires, adding significant sales and retailer experience to the East Coast. Doreen Gubernat-Hogan joins as the director of sales, Scott Whaley joins as the territory sales and merchandising manager and John Hume joins …

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